Digital Marketing Specialist

3 months ago


Cairo, Egypt ElGouna Film Festival Remote Work Freelance Full time
Responsibilities:
This is a Project-based onsite temporary role.
  • Develop and implement digital marketing strategies aligning with the company’s goals.
  • Conduct market research, understand the target audience, and identify marketing and growth opportunities.
  • Create and execute campaigns across various digital channels, like email, social media, paid advertising, and search engine optimization.
  • Website  and mobile App content creation
  • Measure and analyze campaigns’ success using data and analytics tools.
  • Lead client meetings and explain the campaign details to the client with key performance metrics (KPIs).
  • Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement).
  • Track and analyze primary metrics, revenue and paid ad initiatives weekly and monthly.
  • Experiment and implement innovative digital marketing strategies, tools, and best practices to improve ROAS consistently.
  • Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve.

Qualifications
  • A bachelor’s degree in Mass Communication, English, Visual Design, Marketing, Business, New Media or Public Relations.
  • 2+ years of demonstrable experience in marketing or digital marketing roles.
  • Excellent analytical skills to understand data, study metrics, and align strategies.
  • Innovative thinker with a keen eye for detail and identifying trends.


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