Digital Marketing Specialist

4 weeks ago


Cairo, Cairo, Egypt ShinyWhite HR Hub Full time

JOB DESCRIPTION:

1. Develop and Execute Digital Marketing Campaigns:

Create and manage digital marketing campaigns across various platforms including search engines, social media, email, and display advertising.Ensure campaigns are aligned with business goals and objectives. 2. SEO and SEM: Optimize website content for search engines (SEO) and manage paid search campaigns (SEM) to improve website visibility and drive traffic.Conduct keyword research and implement best practices for on-page and off-page SEO. 3. Content Creation and Management: Develop engaging content for social media, blogs, websites, and email marketing campaigns.Collaborate with content creators and designers to ensure content is aligned with brand guidelines. 4. Social Media Management: Manage social media accounts by creating and scheduling posts, , and monitoring performance.Develop social media strategies to increase brand awareness and engagement. 5. Analytics and Reporting: Monitor and analyze digital marketing performance using tools like Google Analytics, and other analytics platforms.Provide regular reports on campaign performance, insights, and recommendations for improvement. 7. Paid Advertising: Plan and manage pay-per-click (PPC) advertising campaigns on platforms like Google Ads, Facebook Ads, and other ad networks.Track and optimize ad spend to maximize ROAS. REQUIREMENTS Experienced: 3+ Yrs of Exp Digital Marketing/ PR/ Media Buying/ SEO/PPC/ Integrations/ Creative/ Website Management/ Tracking and Analysis.

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