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Social Media Specialist

2 months ago

Egypt Egypt University of Info... Full time
Job Description

Egypt University of Informatics (EUI), at the New Administrative Capital (NAC) is looking for qualified candidates to fill Social Media Specialist vacancy, to start immediately.

Position Description:

EUI seeks applicants for full-time employment and invites candidates to become engaged in an interactive and collaborative environment. Find below details of all requirements:

Job Requirements:

  • Create and implement social media strategies to promote audience engagement and brand visibility.
  • Create captivating social media material that is aligned with our brand voice and target audience.
  • Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to act.
  • Manage and monitor all social media platforms.
  • Regularly update social media accounts with relevant and engaging content, ensuring consistency in brand messaging and visual identity.
  • Create media plans, generate ads, and deliver analytics reports on a regular basis for all social network activity.
  • Support the growth and nurturing of EUI’s social media audiences, while increasing engagement rates and valuable actions
  • Stay up to date with the latest trends and best practices in social media marketing and identify opportunities to leverage emerging platforms and technologies.
  • Implement social media advertising campaigns, including budget management, targeting, and performance tracking.
  • Conduct research and gather insights on industry trends, audience behavior, and competitor activities to inform social media strategies.
  • Conduct surveys on students’ response and behavior to improve strategies further.
  • Utilize Instagram Stories and Reels (or similar features on other platforms) to create real-time, behind-the-scenes glimpses of events.
  • Monitor SEO and user engagement and suggest content optimization.
  • Communicate with industry professionals and influencers via social media to create a strong network.
  • Create editorial calendars and syndication schedules.
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
  • Monitor social media conversations, respond to comments and messages in a timely and professional manner.
Job Requirements

Qualifications: 

  • Bachelor’s degree in marketing, Communications, or a related field (preferred).
  • Minimum 2 years of experience in social media marketing.
  • Strong understanding of major social media platforms and their algorithms.
  • Good understanding of social media KPIs
  • Experience with social media analytics tools (e.g., Google Analytics).
  • Understanding of SEO and web traffic metrics
  • Experience with doing audience and buyer persona research.
  • Ability to work independently and manage multiple tasks simultaneously.
  • Team player
  • Great interpersonal and communication skills