Marketing Supervisor
1 week ago
Responsible for conducting market research, analyzing competitor activities, and executing marketing strategies to promote EGIC products effectively.
Job description :
Monitor and analyze market prices for EGIC products compared to competitors by gathering and assessing relevant competitor data and provide comprehensive reports to the Marketing Section Head.Implement the plumbersâ loyalty program, including the establishment of loyalty points and the design of program elements based on relevant market research and marketing strategies.Conduct market research in coordination with the sales department to determine the estimated forecast and ROI of the new products and deliver results to R&D.Collaborate with the R&D department to ensure alignment on technical specifications of EGIC products and effectively integrate these into marketing activities and materials.Collaborate with the call center department to execute market research over the phone to measure the customersâ satisfaction, level of awareness, and to announce EGICâs promotional messages.Support the development of website content, mobile applications, and other marketing initiatives to enhance EGICâs digital presence and engagement.Deliver training to the Customer Service department on product knowledge and brand messaging to ensure effective and accurate representation of EGIC products and services.Create, proofread, and edit both creative and technical content across various mediums, ensuring consistency with EGICâs branding and messaging guidelines.Liaise with external vendors to execute promotional events, catalogs, 2D/3D videos, video production, giveaways, stands, posters, presentations, carton boxes and other marketing materials.Track and analyze the ROI of new products and monitor sales performance, providing actionable recommendations for corrective actions or adjustments as needed.Experience:
5-7 years of experience in market research, marketing, or related field.Experience in budget management and ROI analysis preferred. Skills and Abilities:Strong analytical skills and attention to detail.Excellent communication and interpersonal abilities.Ability to work collaboratively and cross-functionally.Proficiency in Microsoft Office and digital marketing tools.Language Proficiency:
Good Command of English (spoken and written)-
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