Copywriter

3 days ago

مصر, Egypt Zeal Full time

**About Zeal**:
Zeal is addressing the critical challenge of untapped transactional data. At the moment, whenever a transaction is processed on a POS terminal (payment card machine), physical retailers have no idea who the paying customer is, unless they use a loyalty program. Think of when you go to a supermarket and you pay by card, unless you go to a supermarket that has a loyalty program and you get your loyalty card out, the POS terminal doesn't tell the retailer if you're a new or returning customer, demographics, gender, etc. Unlike e-ecommerce, in physical retail customer identification always had to be a separate step because the payment terminal is not built to self-identify the paying customer. Hence, a plethora of valuable data is lost or underutilized. With Zeal's advanced Smart POS plugin, the company integrates with POS terminals globally to provide payment acquirers and ISVs with a unique differentiator for their POS terminals. The merchants of our partners benefit from world-class data, analytics & tools to predict consumer behavior using Artificial Intelligence, enabling merchants to unlock the full potential of transactional data.

**About The Role**:
**Responsibilities**:

- Take full ownership of content marketing, ensuring that all content aligns with our brand voice and business goals.
- Build and maintain a solid and consistent brand tone of voice that resonates with both our customers and merchants.
- Develop and publish all brand written communications end-to-end, including but not limited to website content, social media posts, and marketing materials that foster brand loyalty and support business growth.
- Continuously monitor market dynamics and analyze competition activities to stay informed about industry trends and customer preferences. Share frequent reports with the team to help us make informed decisions.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 2+ years of proven experience in B2B marketing and content creation, particularly in a financial startup or related industry.
- Exceptional writing and editing skills with a keen eye for detail in both Arabic and English.
- Strong knowledge of SEO and content marketing best practices.
- Ability to adapt and write for different audiences, including customers and merchants.
- A creative mindset and the ability to think strategically about content development.
- Experience in developing and maintaining a brand tone of voice.
- Familiarity with market analysis and competitive intelligence.
- Excellent communication and collaboration skills.
- A self-motivated, organized, and proactive individual who can manage multiple projects and meet deadlines.

**What You'll Love About Us**:

- Our office culture is casual, fun and social.
- Work that stays at work: genuine work/life balance served here
- Health Benefits: Medical insurance.
- Flexible Work Setup.
- You will have the freedom to try new ideas & experiment.

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