Digital Marketing Director

2 weeks ago

Cairo, Egypt LAWAZEM Full time

**Job Overview**:
**Responsibilities**:

- Develop and implement a comprehensive digital marketing strategy aligned with business objectives.
- Lead and inspire the digital marketing team, providing guidance, mentorship, and fostering a culture of creativity and innovation.
- Analyze key performance metrics, assess campaign effectiveness, and optimize strategies based on data-driven insights.
- Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure integrated marketing efforts across the organization.
- Monitor industry trends and emerging digital marketing technologies to identify new opportunities for growth.
- Manage relationships with external partners, agencies, and vendors to enhance marketing capabilities.
- Develop and manage the digital marketing budget, ensuring optimal allocation of resources.
- Conduct market research to understand customer insights, preferences, and behaviors.
- Stay up-to-date on digital marketing trends and best practices, ensuring the company remains competitive in the digital space.

**Requirements**:

- Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
- Proven experience as a Digital Marketing Director or similar role (minimum 7 years).
- Exceptional leadership and team management skills, with the ability to inspire and motivate a diverse team.
- Data-driven mindset with strong analytical skills and experience in performance marketing.
- Excellent communication and presentation skills, with the ability to effectively convey complex ideas to various stakeholders.
- Experience managing budgets and optimizing marketing investments for maximum ROI.
- Creative and strategic thinker, capable of developing innovative marketing solutions.
- Ability to thrive in a fast-paced, dynamic environment.
- Fluency in Arabic & English, both written and spoken.

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