Consultancy - Us Market Navigator Training - Usaid

**Consultancy - US Market Navigator Training - USAID TRADE**

**Project Overview and Role**:
Trade Reform and Development in Egypt (TRADE) is a USAID funded project whose objective is to increase Egypt’s international trade by increasing exports from small and medium-sized enterprises (SMEs) in the activity’s “selected sectors”; Engineering Products, Food Processing, Home têxtiles, Ready Made Garments, Chemicals, Printing and Packaging, and Building Materials
The TRADE Activity will achieve the following three Results:
Enhanced Export Capacity of SMEs, in particular New and Expanding Export
- Ready Enterprises (NEEREs)[1] in the Selected Sectors.
Strengthened Public and Private Trade-Support Institutions (e.g., Trade Associations, Export Councils, etc.); and
Improved Trade and Investment Policy, Regulatory and Institutional Environment

[1] New and Expanding Export Ready Enterprises is a specific term for TRADE that refers to a sub-set of SMEs.

***Primary Duties and Responsibilities**:
**Assignment Background**

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USAID TRADE has actively supported its partner TSI, the American Chamber of Commerce in Egypt (AmCham), to develop export-related services. In this context, the project, in collaboration with AmCham, plans to create a certification program for sector-specific US Market demand conditions tailored to the needs of Egyptian companies seeking to export to the US, focusing on key industries such as têxtiles, ready-made garments, and food. This training program aims to equip participants with the essential knowledge and skills required to understand the US market dynamics within these sectors, identify market opportunities for Egyptian products and services, assess logistics and market entry strategies, market segmentation, target prices, and latest import legislation and navigate US import regulations; establish successful trade relationships; and develop export business plans to enter the US market.

The program's primary goal is to equip participants with the necessary marketing, selling, and supply chain management skills to export to the United States market successfully. It offers a hands-on learning experience through project-based learning, enabling participants to understand and effectively enter and expand in the US market. The program is expected to have international accreditation, possibly from the International Chamber of Commerce (ICC) and/or the National Customs Brokers & Forwarders Association of America (NCBFAA). Its practical nature ensures its relevance and effectiveness, as it is specifically tailored to the key exporting sectors from Egypt: têxtiles, ready-made garments, and food. The program will initially focus on a few similar verticals, with the primary target audience being mid to large-size Egyptian exporters of goods or services.

USAID TRADE is seeking to hire two short-term experts to offer technical assistance to the American Chamber of Commerce Career Development Center in Egypt, providing a blueprint for the definition and implementation of this program.

**Activities**

The consultants will undertake the following tasks:

- Build a comprehensive framework for a training program on US market demand conditions for the apparel and têxtile sector, outlining its objectives, content, structure, and key components.
- Build a comprehensive framework for a training program on the US market demand conditions for the food and beverage sector, outlining its objectives, content, structure, and key components.
- Define the program length and determine the weight of content aspects within the certificate curriculum.
- Develop guidelines for creating export plans to enter or expand within the US market specific to the têxtiles, apparel, and food sectors in alignment with international standards and best practices.
- Identify relevant case studies within these sectors to be included in the program and establish the timeline for their delivery.
- Establish criteria for selecting trainers and/or panelists with expertise in têxtiles, ready-made garments, and food industries to contribute insights to the program while demonstrating practical experience in export promotion.
- Define the criteria for evaluating export plans submitted by participants, including the rubric criteria tailored to these sectors.
- Conduct a thorough analysis of available sources of information related to international trade, export regulations, and market entry strategies within these sectors.
- Evaluate various delivery modes for the certificate program, considering both in-person and online formats.
- Develop a detailed timeline for establishing the program, including milestones for content development, participant enrollment, and program launch.

**Roles With Stakeholders**
- Collaborate closely with AmCham and relevant industry stakeholders to gather input and insights into the design and implementation of the US Market demand conditions for the RMG Sector.
- Consult and liaise with the two pr