Marketing Specialist

Job Title:
Marketing Specialist

Alexandria, Egypt (Remote)

Purpose of the Role

This position requires a creative, bilingual (Arabic/English) professional with strong strategic marketing, content creation, and digital communication capabilities.

Key Responsibilities1. Social Media Management & Strategy
- Manage and maintain the social media presence of all group subsidiaries.
- Plan, schedule, and execute engaging posts, campaigns, and social media calendars.
- Monitor performance metrics, analyze engagement, and adjust strategies accordingly.
- Develop and implement social media growth and engagement strategies aligned with brand identity.
- Ensure visual and messaging consistency across all platforms and subsidiaries.

2. Digital Marketing & SEO
- Lead SEO efforts to increase website visibility and search ranking across subsidiaries.
- Conduct keyword research and implement on-page/off-page optimization strategies.
- Collaborate with web and product teams to enhance site performance and content discoverability.
- Track, report, and optimize campaigns for ROI and organic growth performance.

3. Marketing Collateral & Product Positioning
- Work closely with product and design teams to revamp marketing materials, brochures, and presentations.
- Develop content that highlights product value propositions and competitive advantages.
- Support creation of digital assets (videos, infographics, presentations) that strengthen the group’s branding and positioning.
- Ensure all marketing content aligns with group branding guidelines and tone of voice.

4. Campaign Management & Cross-Functional Collaboration
- Support the planning and execution of group-level marketing campaigns, launches, and events.
- Coordinate with internal teams (Sales, Product, etc.) to align marketing objectives with business goals.
- Identify opportunities for media collaborations, partnerships, and thought-leadership exposure.
- Maintain an organized digital asset repository for all marketing materials and social campaigns.

5. Market Intelligence & Continuous Improvement
- Stay updated on marketing trends, industry benchmarks, and competitor activities.
- Recommend creative ideas and strategies to enhance visibility and audience engagement.
- Continuously improve the content and visual appeal of digital channels through testing and analytics insights.

Key Competencies & Skills
- Proven experience in social media management and content marketing.
- Strong understanding of SEO, keyword optimization, and analytics tools.
- Exceptional Arabic and English copywriting and communication skills.
- Creative mindset with a good sense of visual aesthetics and storytelling.
- Proficiency with major digital tools: Meta Business Suite, Google Analytics, Canva/Adobe tools, etc.
- Ability to work independently in a remote setup while coordinating with cross-functional teams.
- Strong organizational and multitasking skills with attention to detail.

Qualifications & Experience
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- 3-5 years of experience in marketing or digital communications, preferably within IT, EduTech, or digital transformation sectors.
- Demonstrated experience in managing multi-brand or subsidiary social media accounts.
- Experience in developing bilingual (Arabic/English) content for diverse audiences.
- Familiarity with B2B marketing, especially for technology-driven products and services.

Reporting & Collaboration

Internal Contacts:

- Product & Solutions Teams
- Sales & Business Development
- PMO / Operations
- Design & Multimedia Units

External Contacts:

- Marketing agencies and content creators
- Media and advertising platforms
- Partners and collaborators

Personal Attributes
- Proactive, creative, and self-driven.
- Passionate about storytelling and brand positioning.
- Strong interpersonal and collaboration skills.
- Able to handle multiple projects under tight timelines.
- Result-oriented with a continuous learning mindset.