Marketing Specialist
2 weeks ago
**Summary**
**Responsibilities**
- Identify innovative marketing opportunities through analyzing consumer behavior in coordination with the market research analyst
- Collaborate with cross-functional departments to develop and implement different marketing campaign concepts
- Collaborate with external partners, such as advertising agencies and media outlets, to maximize the impact of our marketing efforts
- Measure and report on the effectiveness of marketing campaigns
- Implement outbound and inbound marketing activities such as event planning, advertising optimization, and content development
- Keep up with market and online trends relevant to our brand to ensure campaigns and promotions are trade relevant
- Coordinate the development of promotional material from design to distribution via offline and online channels
- Maintain understanding of effective marketing techniques/tools for successful campaigns and promotions
**Qualifications & Work Experience**
- Bachelor's degree in marketing, mass communication, or a relevant field
- 1-2 years of proven experience in marketing
- Excellent communication skills, both written and verbal
- Strong analytical and problem-solving skills
- Creativity and ability to develop innovative marketing campaigns
- In-depth knowledge of traditional and digital marketing and market research methods
- Proficiency in marketing automation tools is a plus
**Behavioural Competencies**
- Creativity
- Analytical skills
- Attention to detail
- Continuous learning
- Communication skills
- Time management skills
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