Brand Marketing

Overview:
**We Are PepsiCo**

PepsiCo is a leading name in North Africa’s food and beverage industry, where our products are enjoyed by consumers daily across the region. We offer a robust portfolio of beloved brands like PEPSI, SEVEN-UP, DORITOS, CHEETOS and CHIPSY, designed to cater to the tastes and preferences of consumers. With a focus on local sourcing, production, and distribution, PepsiCo provides essential support to local economies and partners closely with communities throughout the region.

**Guiding Vision and Regional Impact**

PepsiCo’s vision aligns with our global goal to be the Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). This strategic transformation is committed to sustainable growth by putting people and the planet at the heart of our operations. In North Africa, this includes initiatives in responsible sourcing, waste reduction, and water conservation. Our regional programs empower local talent, boost employment, and provide support for local agriculture, particularly through partnerships with farmers and suppliers.

**Empowering Our People and Communities**

Our dynamic teams drive the PepsiCo culture in North Africa, embracing diversity and collaboration to solve local challenges and create innovative products. We are dedicated to fostering an inclusive workplace, one where every individual feels valued and empowered to be themselves. This commitment extends beyond our employees to positively impact the communities we serve, striving for shared growth and a healthier, more sustainable future for all.

**Diversity and Inclusion Commitment**

PepsiCo stands firmly behind our global commitment to diversity, equality, and human rights. We are proud to be an equal opportunity employer, ensuring a fair and welcoming workplace for all, regardless of age, gender, religion, disability, or any other characteristic. Our dedication to inclusion strengthens our workforce and helps drive our business forward, enriching both PepsiCo and the communities in North Africa.

**Responsibilities**:

- Leads full Category priorities implementation & operational work:

- Responsible for implementing Marketing activities to strengthen Brand Power
- SAP initiation/ product development / regulatory compliance/ industrialization (marketing specific actions)/ organizing for management approvals and launching New Product Development with excellence
- Packaging Finalization with agencies & suppliers
- Development & implementation key of promotions mechanics
- Suppliers & agencies front face & key contact person
- Responsible for leading teams through brand operational processes to deliver strong results
- Financial process custodian (PO creations & management lead)
- Manages procurement and payment activities for the brand.

- Considers the impact of local regulations and nutrition guidelines on the brand:

- Contracts development & finalization with legal & function admin

- Develops and updates the Target Consumer Portrait:

- Executes consumer immersions and other relevant insighting exercises.
- Responsible for monitoring performance on consumer & shopper preferences, and generating actions to maintain or improve brand Preference

- Manages end-to-end development of communication plan from Opportunity, to the Brief, to Campaign Planning and Execution, and to Post-evals and ensures timely execution off all stages.

Qualifications:

- 1+ year of experience in FMCG, Telecom or Agency
- Bachelor degree in business administration
- Participated in social and community activities
- Flexibility
- Solid Character
- Creative
- Problem solving skills