Brand Marketing

Overview
We Are PepsiCo
PepsiCo is a leading name in North Africa's food and beverage industry, where our products are enjoyed by consumers daily across the region. We offer a robust portfolio of beloved brands like PEPSI, SEVEN-UP, DORITOS, CHEETOS and CHIPSY, designed to cater to the tastes and preferences of consumers. With a focus on local sourcing, production, and distribution, PepsiCo provides essential support to local economies and partners closely with communities throughout the region.

Guiding Vision and Regional Impact
PepsiCo's vision aligns with our global goal to be the Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). This strategic transformation is committed to sustainable growth by putting people and the planet at the heart of our operations. In North Africa, this includes initiatives in responsible sourcing, waste reduction, and water conservation. Our regional programs empower local talent, boost employment, and provide support for local agriculture, particularly through partnerships with farmers and suppliers.

Empowering Our People and Communities
Our dynamic teams drive the PepsiCo culture in North Africa, embracing diversity and collaboration to solve local challenges and create innovative products. We are dedicated to fostering an inclusive workplace, one where every individual feels valued and empowered to be themselves. This commitment extends beyond our employees to positively impact the communities we serve, striving for shared growth and a healthier, more sustainable future for all.

Diversity and Inclusion Commitment
PepsiCo stands firmly behind our global commitment to diversity, equality, and human rights. We are proud to be an equal opportunity employer, ensuring a fair and welcoming workplace for all, regardless of age, gender, religion, disability, or any other characteristic. Our dedication to inclusion strengthens our workforce and helps drive our business forward, enriching both PepsiCo and the communities in North Africa.

Responsibilities
Generate consumer and customer insights for translation into strategies, plans and activities for assigned segments and projects.

Business planning and goal alignment:

• Ensures that brand plans are executed on time and flawlessly ontime in full by defining WHO, WHAT, WHEN
• Responsible for information on evolving category situation/ brand performance - Market trends/ Share evolution/ consumer immersion and feedback/ brand analysis/activity specific analysis etc.
• Ensuring Marketing procurment as per financial process

Delight Consumers
:

• Champions an intimate and holistic understanding of our consumers by simplifying and cutting through complexity in consumer/category understanding to translate into actionable brand insights
• Works closely with commercial teams to ensure that there is an efficient customer & shopper marketing strategy that is based on key shopper researches, insights, and learnings.

Build Great Brands
:

• Ensures that all brand activities are aligned with the Brand Essence and Vision.
• Ensures that our communication team is integrated and that all our partners are aligned
• Leads No sugar segment acceleration strategy development & execution
• Grow category per caps through Leading Tasty lunch occasion foot expansion

Responsible to track, analyze and propose actions from different consumer understanding initiatives on the brands.

• Idea generation/ concept development and testing.
• Competition analysis & Spends efficacy analysis

Leads Category Promotional Grid development & Execution across CSDs & Partners with Commercialization team on Flavor & pack Innovations

• Partners with Commercialization team on Flavor & pack Innovations
• Responsible to closely co-ordinate with the technical team for product finalization and updating of evolving cost elements in the evolving project financials.
• Responsible to ensure with Supply chain, packing material, and Raw Material/Capacity are in place for the 1st time industrial production of new NPD.

Win with Customers:

• Constantly challenges the sales organization to ensure its results and effectiveness.

Qualifications

• A minimum of 6 years of experience in FMCG Marketing
• Strong Marketing experience coupled with solid commercial acumen - with proven experience in brand building, meeting consumer needs, delivering successful communication programs, innovation launches and brand activations.
• Insight - demonstrable use of consumer, customer, and business insights to shape strategic business and brand plans.
• Creativity - bring ideas that generate talkability and impact beyond the paid media invested.
• Analytical skills - create robust analysis and meaningful insights to drive actions and highlight opportunities
• Creativity - bring ideas that generate talkability and impact beyond the paid media invested