Category Strategy

**ABOUT UNILEVER**

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

**JOB PURPOSE**

The category growth strategy and shopper marketing specialist will ensure category and channel plans are well defined and adapted to meet customer needs. This involves accountability to ensure platform / category verticals objectives are delivered via channel & customer growth strategies & supported by holistic trade investment. You will ensure our category growth strategy is reflected in all customer and market plans, directly impacting the shopper experience - working closely with platform marketing & CSP & delivering via CBD teams.

**WHAT WILL YOUR MAIN RESPONSIBILITIES BE**

1. Category Growth Strategies
a. Localize (Develop and deploy) CGS at channel and customer level,
2. Category Growth Management
a. Align and quantify CVDs to high value shoppers (on & off-line)
b. Deliver Insight driven Shelf/e-shelf design
c. Own Objective Assortment Optimization & Space Planning (NRM Lever 2&3)
3. Alignment upfront to CGS
a. Story and fit for channel and customer
4. Shopper Insights & Strategy
a. Identify the high value shopper through actionable insights
b. Create Shopper Marketing plans for Strategic customers and channels
5. Customer Management
a. Own and develop relationships using Shopper insight for competitive advantage at the point of purchase (on & off-line)
6. Visibility
a. Define and develop high impact Category Growth Activities
7. D4C/D4R
a. Customer & Channel specific/Omni solutions
8. Capability
a. Data & Insight across channels
b. Key member of internal CoP

**WHAT YOU WILL NEED TO SUCCEED**

**Experiences & Qualifications**
- 2-3 years relevant Category & Customer experience
- 1-2 years Account management experience is an advantage
- Customer Facing experience combined with Brand Building experience is ideal
- Shopper Marketing or Brand Building experience is desirable

**Skills**
Innovation mindset
Commerce channels execution and digital business models
Commercial Strategy and Business Acumen /NRM
Category Growth Management
Data-Drive Mindset
Entrepreneurial Leadership
Digital Commerce
Customer and Retailer Understanding
Customer Relationship
Stakeholder Management
Process Thinking (Discipline)
Strategic Thinking

**Leadership**
- You are an inclusive motivator of people. Your team delivers with real passion, growing and learning from each other whilst delivering quick wins.
- You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenges with support and coaching. You understand the wider business context, and you are emotionally intelligent enough to motivate people to deliver what is needed.
- **Critical SOL (Standards of Leadership) Behaviors**
- PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
- PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.
- TALENT CATALYST: Invests in people - coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.
- PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
- CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.
- BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.

Unilever embraces diversity and encourages applicants from all walks of life This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.