Skin Care Brand Manager
6 days ago
**ABOUT UNILEVER**
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
Glow & Lovely (GAL) and Tresemme fall under Unilever’s Beauty and Wellbeing division, a key growth driver for the company locally and globally. We believe in Positive Beauty & Healthy Lifestyles - for all our people, and across all our brands. We’re a 12.5B business with products used by more than 1B people every day. We are uniquely positioned to shape a new era of beauty and wellbeing, and our ambition is clear. Through iconic brands, cutting-edge science, and purposeful growth, we are on a mission to make beauty and wellbeing joyful, inclusive, equitable and sustainable.
We’re building our global portfolio with brands that are inclusive and care for all skin, hair and body types, championing the diversity of beauty.
**JOB PURPOSE**
**WHAT WILL YOUR MAIN RESPONSIBILITIES BE**
Main Job Scope:
Responsible for leading and implementing all marketing activities on a Brand / Country level.
Job Main Responsibilities:
- Plan & execute the brand strategy & define the local strategic targets for Egypt based on market trends, consumer, shopper and competitor understanding & company’s vision.
- Drive & execute the strategic priorities of accelerating the brand, shape up our portfolio and tap into white spaces
- Manage the development and implementation of brand plans
- responsible for the performance
- endurance and strategic alignment
- Own & Lead brand P&L, pricing scenarios, mix management, product logic and budget re-engineering and drive corrective actions to achieve business objectives
- Lead unmissably superior portfolio transformation & Multi-Year Innovation programs
- Understand market context
- key trends
- consumers’ needs
- identify relevant insights
- and track key consumers to develop tailored action plans while partnering with CMI on product & Concept testing
- Monitor and analyze market share trends and competitive activities
- Lead the development, Implementation and monitoring of brands marketing campaigns, while developing best in class activation/campaign ideas, that is built on local insights and having scalability in execution.
- Partner with R&D leveraging our best technology capabilities developing superior formulas & claims that are in line with the category latest trends and change in market dynamics
- Mobilize Sales team to see unmissable innovations landing in & being scaled.
- Closely cooperate with Global marketing teams
- Shopper Marketing
- Sales and finance
**WHAT** YOU NEED TO SUCCEED**
**Experiences & Qualifications**
- Bachelor’s degree and/or above in relevant field- 3+ years of consumer marketing experience in the FMCG sector
- Prior digital marketing experience
- Passionate about beauty products and markets
- Result driven and consumer oriented
- Experience working in a multicultural and diverse environment
- Proactive approach in resolving problems and challenges
**Skills**
- Deep passion and understanding of consumers and the external environment turning insights into business opportunities.
- Strategic thinker, inspiring storyteller, action enabler with short
- and long-term impact.
- Excellent written & verbal communication skills
- Strong analytical skills
- Strong organizational
- planning
- and coordination skills
**Leadership**
- You are energized by delivering fantastic results. You are an example to others - both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
- As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
- **
Critical SOL (Standards of Leadership) Behaviors**
- ** PASSION FOR HIGH PERFORMANCE**:Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
- ** PERSONAL MASTERY**:Sets high standards for themselves. Actively builds own wellbeing and resilience.
- ** CONSUMER LOVE**: Whatever their role, always looks
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