Communications Officer

**.**:
**TERMS AND CONDITIONS**:
**JOB TITLE**: Communications Officer (Head of Social Media)

**TYPE & LEVEL OF CONTRACT**: Fixed Term - National Officer, NOB Level

**UNIT/DIVISION**: Communication Unit, Regional Bureau Cairo (RBC)

**DUTY STATION** (City, Country): Cairo, Egypt

**REPORT TO**: Senior Communcations Officer

**DURATION**: One year, renewable

**ABOUT WFP**:
The United Nations World Food Programme is the world's largest humanitarian agency fighting hunger worldwide. The mission of WFP is to help the world achieve Zero Hunger in our lifetimes. Every day, WFP works worldwide to ensure that no child goes to bed hungry and that the poorest and most vulnerable, particularly women and children, can access the nutritious food they need.

WFP’s Regional Bureau for the Middle East and Northern Africa (RBC), based in Cairo, Egypt, provides strategic guidance, policy/technical support and direction to WFP operations and activities in 16 countries: Algeria, Armenia, Egypt, Iran, Iraq, Jordan, Lebanon, Libya, Moldova, Morocco, State of Palestine, Syria, Tunisia, Turkey, Ukraine and Yemen. These country offices aim to assist roughly one-third of all of WFP’s beneficiaries (approx. 30 million) in some of the most critical humanitarian emergencies of our time. RBC is also active in the ‘Changing Lives’ side of WFP’s mandate, helping national governments and local communities improve nutrition, livelihoods, school feeding, social protection, climate and disaster risk reduction and other programmes that build resilience and support development.

**JOB PURPOSE**:
Digital media engagement is pivotal to WFP’s response to global shifts in communications, fundraising advocacy, and development. The use of digital media helps position WFP in the MENA region as a knowledge leader in food security and as an agency with an edge in delivering in emergencies as well as expanding outreach and broadening engagement around food security. Social media is a tool for awareness, brand building as well as fundraising and generating support.

The purpose of this assignment is to strengthen and increase the unit’s capacity by managing a team of social media experts and talent, supporting and delivering a range of social media-related activities, developing social media content, and utilising platforms, networks and partners to enhance coverage and support of WFP’s activities in the region.

**KEY ACCOUNTABILITIES (not all-inclusive)**:

- Own the development of a strategic social media plan and its associated budget across campaigns and channels.
- Build, lead and manage a team of talented professionals.
- Lead the development and direct the implementation of a wide range of content forms, including video, text, still imagery, animation, live action and other content forms that best utilize the technology available on any given social media/digital platform.
- Work collaboratively with WFP country offices in the region to develop and execute creative ideas, plans and strategies.
- Write, edit, and produce social media content in English and Arabic language for the regional social media accounts on Facebook, Twitter, and Instagram, positioning content for clarity and impact.
- Generate multimedia content including, text, photos, and infographics for use across a range of integrated online platforms, supporting regional communication activities and ensuring consistency with corporate messages.
- Monitor social media, regularly provide insights on regional audiences and support implementation of informed, cross-platform social media strategy.
- Develop partnerships and productive working relationships with WFP celebrities, talent, influencers other related stakeholders to build/leverage networking opportunities and integrate into strategic planning.
- Provide inspirational and creative and thought leadership on ways to reach and gain attention of target audiences.
- Plan and manage campaign executions, on time, on budget, to scope.
- Manage external agencies and publishing partners as necessary for that which we cannot do internally.
- Other as required.

**FUNCTIONAL CAPABILITIES**:
**Capability Name**

**Description of the behaviour expected for the proficiency level**

**Media and Influencer Relationship Management**
- Demonstrates ability to build and sustain effective collaborative relationships with key media contacts and influencers in area of expertise to raise the profile of WFP, build relationships and further organisational aims.

**Media and Communication Expertise**
- Facilitates open verbal or written communication with media and influencers as required (i.e. through preparation of tailored written or visual materials presentations, and official documentation) to convey tailored messages. Engages in mutually informative discussion with media and influencers.

**Specialised Knowledge in Communications**
- Uses sound theoretical knowledge of communications concepts to generate or facilitate the generation