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Lead, SEO

2 weeks ago

Mansoura, Egypt Talent Pal Full time

About the job Lead, SEO & Digital Marketing

**Purpose of the job**
- Develop and implement strategies to promote Orange products and services.
- Help Orange improve its online visibility, increase organic traffic, and implement effective digital marketing strategies
- Generate leads, increase online sales, and help achieve marketing goals.

**Duties and responsibilities**
- Managing the digital marketing calendar
- Creating digital marketing reports
- Tracking digital marketing performance
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Optimizing landing pages for SEO
- Work with editorial and marketing teams to drive SEO in content creation and content optimization
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented
- Collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in SEO
- Collaborate with cross-functional teams, including marketing managers, designers, content creators, and developers, to execute digital marketing strategies and campaigns

**Job specifications**

**Education**
- University degree in Business background with a bachelors degree in marketing or business

**Experience**
- 1-2 years of experience in SEO and Digital Marketing.
- Solid experience with analytics tools (e.g, Google Analytics, Google search console, SEMrush, Looker Studio)
- Knowledge of ranking factors and search engine algorithms
- Knowledge of HTML, CSS, and JavaScript development
- Up-to-date with the latest trends and best practices in SEO

**Skills and abilities**
- Knowledge of SEO principles, including keyword research, on-page optimization, link building, and staying up-to-date with search engine algorithm changes.
- Expertise in social media platforms, including content planning, scheduling, engagement, and paid advertising. Understanding the nuances of different social media channels is important.
- Strong analytical skills to gather data from various sources (website analytics, social media insights, etc.) and translate it into actionable insights for optimizing campaigns.
- Good organizational and time-management skills
- Very good English both spoken and written.

This job has been sourced from an external job board.