CRM Lead

**Join AlGooru as our next CRM Lead**

**Who Are We ❓**

AlGooru is the leading private tutoring platform in Saudi. We're the first licensed by the National E-Learning Center (NELC), and we're renowned for providing tech-enabled tailored educational support to students from all ages and levels (K-12, university, and professionals).

We've been backed by various local, regional, and international investors including Constructor Capital, Plug & Play Ventures, Techstars, KAUST, Hub71, family offices, and others.

A Fun Fact about AlGooru is that its name derives from “Guru,” a Sanskrit word meaning a mentor, guide, expert, or master.

**Your Role**
- Design automated customer journeys across Intercom, CleverTap, and OneSignal to boost activation, conversion, and retention.Streamline communications between Students/Parents
- Tutors for a seamless lifecycle experience across Sales, Support, and Tutor Success.
- Use analytics and segmentation to spot drop-offs, launch reactivation campaigns, and continuously improve retention.

**A Day In Your Life**:
Define lifecycle strategy for AlGooru from onboarding first value repeat
- reactivation.
- Create best-in-class onboarding experiences using Intercom + CleverTap.
- Own all outbound communications and ensure consistent tone and timing.
- Build actionable segments and cohorts
- Partner with Sales to align lead nurture, SLAs, and WhatsApp playbooks.
- Partner with Support to embed CSAT, macros, and help center content in journeys.
- Partner with Product & Tech on events, identity resolution, and deliverability.
- Partner with Marketing on promos, seasonality, and referral campaigns.
- Manage WhatsApp Business templates, approvals, and cost efficiency.
- Ensure deliverability, consent, and clear opt-out / opt-down management.
- Maintain QA checklists for all messages (links, deeplinks, tracking, localization).
- Monitor key lifecycle KPIs: activation, onboarding completion, retention, and reactivation.
- Report insights and propose experiments based on performance data.

**Requirements**:
**You’re the CRM Lead we’re looking for if you have**:

- 3-5 years of experience in CRM or Lifecycle Marketing for marketplaces, EdTech, or consumer apps.
- Strong skills in lifecycle design, segmentation, and A/B testing with an analytical mindset.
- Hands-on experience with WhatsApp lifecycle management and performance tracking.
- A collaborative, data-driven, and growth-oriented mindset with strong execution bias.
- Advanced expertise in customer segmentation and lifecycle marketing strategies.
- Excellent communication and collaboration skills for effective cross-functional teamwork.
- Comfortable working in fast-paced, evolving environments.
- **Tools**:
- **Core**: Intercom _(in-app, WhatsApp, Help Center)_, CleverTap _(journeys, segmentation, push)_, OneSignal _(system push)_.
- **Nice to have**: HubSpot, CleverTap’s analytics, or other analytics platforms.

**Traits We Love**
- Results-Driven
- Proactive & Takes Initiative
- Balances Speed & Quality
- End-User Obsessed
- Strong Communicator
- Super Organized
- Independent & Team Player Eager to Learn

**The Hiring Journey**
- Screening & Intro Call (5-10 mins)
- Chemistry Interview (15-30 minutes)
- Technical interview 1 (30-60 minutes)
- Technical interview 2 (30-60 minutes)
- Technical Assessment
- Offer extended to successful applicants

**Benefits**

**Why AlGooru?**

At AlGooru, you’ll have an exceptional opportunity to push the boundaries of education. You’ll be challenged but never alone, joining a diverse team of innovators committed to redefining learning.
- Here's what we offer:

- Impact: Help transform education in Saudi Arabia and beyond.
- Growth: Join a rapidly scaling startup with career development opportunities.
- Flexibility: Work from anywhere + unlimited PTO.
- Rewards: Competitive salary, ESOP shares & quarterly bonuses.
- Culture: Vibrant team, monthly Pizza Fridays & a supportive environment.
- Perks: Free hardware/software, learning budget, AlGooru Library & more
- We foster a culture of care, one that promotes loyalty, commitment, and a true sense of belonging. **Be valued. Be part of it.