Sr. Performance Marketing Specialist

**Company Description**
Are you ready to join a dynamic team that's transforming the way small businesses manage their finances? At mazeed, we're not just offering a service; we're providing a lifeline to micro and small-sized enterprises. Our multi-faceted platform is the key to helping these businesses keep their financial records in check, issuing invoices promptly, and making informed decisions. We're the trusted extension of their team, their Finance & Accounting Department.

Our core values of Integrity, People Growth, Customer Centric, Global Mindset, Innovation, and Adaptability are the foundation upon which we've built our success. We're not just looking for someone who can fill a role, but someone who can align with these values, adding their unique perspective to our team.

**Job Summary**:
The Sr. Performance Executive is responsible for the planning, execution, and optimization of paid advertising campaigns across all major platforms (Meta, X (formerly Twitter), TikTok, Google Ads, etc.). This role requires a deep understanding of digital marketing best practices, a data-driven approach, and a strong focus on achieving measurable results.
**Job Description** Key Responsibilities**:

- Campaign Planning & Execution:

- Develop and execute comprehensive paid advertising strategies across various channels.
- Conduct thorough keyword research, audience targeting, and competitive analysis.
- Create compelling ad copy, visuals, and landing pages that drive conversions.
- Manage campaign budgets effectively, optimizing for ROI and maximizing return on ad spend (ROAS).
- Monitor campaign performance closely and make real-time adjustments as needed.
- Platform Expertise:

- Deep understanding of the nuances of each advertising platform (Meta, X, TikTok, Google Ads, etc.).
- Ability to leverage the latest platform features and updates to improve campaign performance.
- Stay abreast of industry trends and best practices in paid advertising.
- Tracking & Measurement:

- Implement and maintain robust tracking systems using Google Tag Manager and data layers.
- Accurately track key performance indicators (KPIs) such as website traffic, conversions, cost per acquisition (CPA), and customer lifetime value (CLTV).
- Analyze campaign data to identify areas for improvement and optimize performance.
- Reporting & Analysis:

- Develop and maintain comprehensive performance reports and dashboards.
- Present data-driven insights and recommendations to key stakeholders.
- Analyze campaign performance trends and identify opportunities for growth.
- Collaboration:

- Collaborate closely with other marketing teams (e.g., content, creative, product) to ensure campaign alignment and success.
- Stay informed about industry trends and best practices in digital marketing.

**Qualifications**
- 3+ years of hands-on experience managing paid advertising campaigns across multiple platforms.
- Proven track record of achieving significant results with paid advertising campaigns.
- Deep understanding of digital marketing principles and best practices.
- Deep understanding of Mobile App Campaigns & Measurement
- Expertise in using Google Tag Manager and data layer implementation.
- Strong analytical and problem-solving skills with the ability to analyze data and draw actionable insights.
- Proficiency in using data visualization tools (e.g., Google Data Studio, Tableau) to create compelling reports and dashboards.
- Excellent communication and presentation skills.
- Strong attention to detail and organizational skills.
- Ability to work independently and as part of a team.[Text Wrapping Break][Text Wrapping Break][Text Wrapping Break]

**Technical Skills**:

- Expertise in using Google Ads, Meta Ads Manager, X Ads Manager, TikTok Ads Manager.
- Proficiency in using data analysis tools (e.g., Google Analytics, Google Data Studio, Advanced Microsoft Excel Skills).
- Advanced skills in MMPs.
- Strong understanding of GTM Data Layers
- Experience with A/B testing and multivariate testing.

**Additional Information**
If you're excited to embark on this journey with us, to be part of an innovative team that's changing the game for small businesses, we encourage you to apply. At mazeed, we don't just hire employees; we welcome team members who share our values and vision. Join us in making a real impact on the financial well-being of small enterprises while advancing your own career. Your success is our success, and together, we'll reach new heights in the world of finance and accounting.

Join our mazeed Family and enjoy a **comprehensive benefits package** that includes **competitive compensation**, **comprehensive health coverage**, **professional development** **opportunities**, **work-life balance** initiatives, an inclusive** company culture**, and performance **bonuses**and **incentives**. We prioritize the well-being and growth of our employees and strive to create a supportive and rewarding work environment.