Sr. Growth Marketing Specialist

**Company Description**
Are you ready to join a dynamic team that's transforming the way small businesses manage their finances? At mazeed, we're not just offering a service; we're providing a lifeline to micro and small-sized enterprises. Our multi-faceted platform is the key to helping these businesses keep their financial records in check, issuing invoices promptly, and making informed decisions. We're the trusted extension of their team, their Finance & Accounting Department.

Our core values of Integrity, People Growth, Customer Centric, Global Mindset, Innovation, and Adaptability are the foundation upon which we've built our success. We're not just looking for someone who can fill a role, but someone who can align with these values, adding their unique perspective to our team.

**Job Summary**:
**Job Description** Key Responsibilities**:

- ** User Activation & Onboarding**:

- Develop and implement strategies to effectively onboard new users and drive early engagement.
- Create and A/B test onboarding flows, tutorials, and in-app messages to improve user experience and reduce churn.
- Design and execute activation campaigns to encourage key in-app actions (e.g., first purchase, completing a profile).
- ** User Engagement & Retention**:

- Develop and execute targeted in-app campaigns to increase user engagement and retention.
- Leverage user segmentation and behavioral data to personalize the user experience.
- Utilize push notifications, in-app messages, and other channels to re-engage inactive users.
- Analyze user behavior and identify opportunities to improve user stickiness and long-term engagement.
- ** Customer Lifetime Value (CLTV) Optimization**:

- Develop strategies to increase customer lifetime value (CLTV) by encouraging repeat purchases, upselling, and cross-selling.
- Analyze customer behavior to identify opportunities to drive higher-value actions.
- Implement strategies to reduce churn and improve customer loyalty.
- ** Growth Hacking & Experimentation**:

- Conduct A/B testing and experimentation to identify and optimize high-performing growth levers.
- Explore and implement innovative growth hacking techniques to drive user growth and engagement.
- Stay up-to-date on the latest mobile growth strategies and best practices.
- ** Data Analysis & Reporting**:

- Track and analyze key metrics (e.g., daily active users (DAU), monthly active users (MAU), session duration, churn rate, CLTV).
- Develop and maintain dashboards to track key performance indicators (KPIs).
- Generate reports and present findings to key stakeholders.

**Qualifications** Qualifications**:

- Bachelor's degree in Marketing, Business, Computer Science, or a related field.
- 3+ years of experience in mobile growth, user engagement, or product marketing.
- Extensive experience with user engagement platforms (e.g., Clevertap, Moengage, WebEngage, Braze).
- Strong understanding of user behavior, mobile app psychology, and user experience (UX) principles.
- Excellent analytical and problem-solving skills with the ability to analyze data and draw actionable insights.
- SaaS Experience is preferred
- Strong communication and presentation skills.
- Experience with A/B testing, experimentation, and data-driven decision-making.
- Passion for mobile technology and a strong interest in user growth.

**Technical Skills**:

- Proficiency in using data analysis tools (e.g., Google Analytics, Google Data Studio, SQL).
- Experience with scripting languages (e.g., Python) is a plus.
- Familiarity with mobile app development, SDK integration and MMPs

**Additional Information**
If you're excited to embark on this journey with us, to be part of an innovative team that's changing the game for small businesses, we encourage you to apply. At mazeed, we don't just hire employees; we welcome team members who share our values and vision. Join us in making a real impact on the financial well-being of small enterprises while advancing your own career. Your success is our success, and together, we'll reach new heights in the world of finance and accounting.

Join our mazeed Family and enjoy a **comprehensive benefits package** that includes **competitive compensation**, **comprehensive health coverage**, **professional development** **opportunities**, **work-life balance** initiatives, an inclusive** company culture**, and performance **bonuses**and **incentives**. We prioritize the well-being and growth of our employees and strive to create a supportive and rewarding work environment.