Lead, Mass Segment
2 weeks ago
**Purpose of the job**
Responsible for driving growth across Oranges Mass Segment through innovative offers, data-driven insights, and cross-functional execution. Leads proposition development, product performance, and customer value initiatives to enhance reach, engagement, and profitability.
**Duties and Responsibilities**
- Tracking and reporting of the mass segments daily, weekly, and monthly recharge performance to ensure alignment with KPI targets
- Assist in executing segment strategies and propositions to drive base engagement and product usage
- Support end-to-end execution of product launches and tactical campaigns, including cross-functional coordination and follow-ups
- Conduct analysis of customer behavior, trends, and product usage to identify actionable insights and growth opportunities
- Coordinate with internal departments to ensure smooth rollout of segment activities and accurate implementation
- Perform post-launch monitoring, reporting, and follow-up actions to enhance ongoing performance and communication
**Job specification**
**Education**
Bachelors degree in Business, Economics, Marketing, or a related field.
Strong analytical and numerical skills.
Good command of Excel and PowerPoint
Strong attention to detail, with the ability to interpret and visualize data clearly.
**Experience**
0-2 years of experience preferably in telecom or fin tech
**Contrat**:
CDI
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