Senior Digital Advertising Strategist

Radar Hire is seeking an elite-level **Digital Advertising Strategist** to lead high-budget, high-impact campaigns across Google, Meta, Microsoft, and programmatic platforms. This isn’t just another media buyer role—we’re looking for a **strategic operator**, a **performance-obsessed optimizer**, and a **data-fluent advertising expert** who has **owned $1M+ campaigns** and consistently driven measurable ROI.

You’ll be joining a mission-driven team preparing to launch one of the largest digital ad campaigns in the company’s history. This role demands precision, creativity, discipline, and a deep understanding of advertising in **highly regulated verticals like healthcare**. You must be comfortable owning every phase of the campaign lifecycle—from planning and execution to optimization and reporting.

**Key Responsibilities**
- Plan, launch, and optimize multi-channel digital campaigns across **Google Ads, Microsoft Ads, Meta Ads**, and programmatic platforms
- Manage large and variable budgets across multiple clients, business lines, and markets
- Develop campaign strategies tailored to healthcare (or regulated industries), factoring in compliance, patient journey, and sensitive ad restrictions
- Create and optimize ad copy, targeting, and creative combinations for measurable outcomes such as appointment bookings and lead submissions.
- Monitor and analyze performance metrics, providing actionable insights to the creative and client teams.
- Implement tracking and conversion setups (including Google Tag Manager, Analytics, and pixel management) to ensure accurate data flow.
- Conduct A/B testing and implement data-backed changes to drive performance gains
- Monitor real-time performance data and translate insights into clear, proactive recommendations
- Collaborate cross-functionally with SEO, content, and strategy teams to ensure consistent messaging and campaign alignment.
- Stay ahead of platform updates and advertising trends—Google, Meta, Microsoft, and emerging ad tech—and proactively adjust strategies to maintain a competitive edge.
- Identify opportunities for improvement and present data-backed recommendations to internal stakeholders and clients.

**What You Bring**
- **5-7+ years** of experience managing digital advertising campaigns, preferably in an agency or high-stakes environment
- Experience with the **healthcare vertical**—familiar with HIPAA-compliant advertising and medical-specific ad policies.
- Proven experience managing **$1M+ in ad spend** across channels
- Expertise in **Google Ads**, **Meta Ads**, **Microsoft Advertising** (Bing), and familiarity with **programmatic DSPs**:

- Fluency in ad analytics, performance attribution, and optimization techniques
- Hands-on experience with **Google Tag Manager**, **GA4**, **pixel tracking**, and conversion flow setup
- Extensive experience working in **healthcare or highly regulated industries**—with an understanding of HIPAA-compliant ad practices and ad policy limitations
- Strong data interpretation and reporting skills—able to transform insights into strategy, and comfort translating data into strategic decisions
- Working knowledge of Google Analytics, Google Tag Manager, and conversion tracking setup
- Exceptional communication skills, with the ability to collaborate across creative, technical, and client-facing teams
- Highly self-motivated, organized, and proactive—comfortable operating independently and driving results without micromanagement

**Nice to Have**
- Experience with HIPAA-compliant platforms or privacy-safe ad strategies
- Familiarity with healthcare CRM integrations and patient journey tracking
- Advanced skills in spreadsheet modeling, Looker Studio, or BI dashboards
- Ability to oversee or advise on creative direction based on ad performance insights

**Working Hours**
- **Full-Time**, Monday-Friday 8 hours per day
- Aligned with U.S. business hours

Pay: E£116,520.00 - E£154,567.00 per month

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