Content Marketing Senior Specialist

2 weeks ago

Cairo, Egypt CEQUENS Full time

CEQUENS is a leading global communications platform as a service (CPaaS) provider that simplifies customer engagement for businesses through its innovative, reliable, and secure communication solutions. Established in 2011, CEQUENS offers a comprehensive suite of APIs, including SMS, WhatsApp for Business, Voice, Push Notifications, and more, enabling seamless and personalized interactions across multiple channels.

If you have the passion for success and are ready to constantly challenge yourself within a collaborative team-environment join our team.”

**Job Summary**

The Senior Content Marketing Specialist at CEQUENS plays a key role in both shaping and executing the company’s content marketing efforts. This role combines strategic planning with hands-on content creation across digital platforms to support lead generation, brand visibility, and business growth. A strong understanding of AI-powered content tools and technologies is essential, as the role requires using advanced solutions to streamline workflows, enhance performance, and scale content impact.

**Main Areas of Responsibility**

**Strategic & Tactical Content Leadership**
- Support the development and refinement of the content strategy in collaboration with senior marketing leaders.
- Translate marketing objectives into an actionable editorial calendar, ensuring consistent content output aligned with business priorities.

**Content Development & Execution**
- Research, write, and produce digital content including blog posts, landing pages, paid campaign assets, social media copy, and event materials.
- Own end-to-end content deliverables, ensuring each piece is on-brand, timely, and optimized for performance.
- Collaborate with designers, videographers, and external vendors when needed to bring content to life.

**Editorial Excellence and Brand Consistency**
- Uphold high editorial standards by ensuring quality, clarity, and consistency in tone and messaging.
- Use analytics and feedback to evaluate and refine content performance.

**Cross-Functional Collaboration**
- Work closely with Product Marketing, Digital, Sales, and other teams to align messaging across touchpoints.
- Provide editorial support for internal initiatives, thought leadership, and executive communications.

**Digital Asset Ownership**
- Ensure content reflects the brand voice and serves both awareness and lead generation goals.

**Requirements**:
**Experience**
- Minimum 5 years in content marketing, with hands-on writing and publishing experience.
- Prior work in B2B, SaaS, or telecommunications industries is a strong advantage.

**Skills**
- Excellent writing, editing, and proofreading skills in English (Arabic is a plus).
- Strong command of SEO, digital publishing tools, and content best practices.
- Hands-on experience with AI-powered content tools across ideation, SEO, writing, and repurposing (e.g. BuzzSumo, Jasper, Surfer SEO, Narrato, Pictory, Mutiny or similar).
- Ability to manage multiple content projects under tight timelines.
- Familiarity with CMS platforms (e.g., WordPress), basic design/video tools, and analytics dashboards.

**Education**:

- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

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