Trade Marketing Senior Supervisor

3 days ago

مصر, Egypt PepsiCo Full time

Overview:
Act as link between Sales & Marketing to create Channel and customers focused marketing activities and deliver the necessary, insights driven, selling tools to the field to optimize sales and presence

**Responsibilities**:

- Develop & execute brand Trade marketing calendar across all trade channels.
- Work with Trade Channel managers to ensure CDA Brand funds are invested behind effective, aligned promotional activities.
- Represent sales function in the process of new product launches handling pipeline forecast under the supervision of Trade Marketing Manager.
- Develop & Execute dedicated Brand In-store branding to increase visibility and improve brand presence.
- Develop Promo Calendar by customer by month for all MT customers
- Plan FY plan of (rentals + promo) to facilitate and lead with MT team contract negotiations
- Lead on PCE & CFI Bundles creation starting from volume build-up to deployment in market.
- Develop & Manage GTM for any new initiative launches / re-launch across the brand portfolio.
- Track, Report, & analyze all relevant information and competitive activities across all trade channels and package and communicate it to management to take appropriate action.
- Planning and executing marketing calendar of particular trade channels such as Modern Trade & Key Accounts inline with Marketing Calendar to insure synergy between Trade Marketing activities and Consumer Marketing activities.
- Transfer Knowledge and best-practices by acting as a mentor for other Trade Marketing assistants

Qualifications:

- Strong analytical skills and attention to details
- Excellent Communication skills
- Project Management
- Good Presentation Skills
- Priority Setting
- Strong technical knowledge which includes industrial experience (FMCG field experience) and marketing/trade marketing technical knowhow.
- Demonstrated functional expertise with FMGG Company for a minimum of 5 years in a senior role.
- Fluent in both English and Arabic.

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