Digital Marketing Specialist

**Summary**

**Responsibilities**
- Crafting a digital presence strategy through planning, development, and execution of marketing strategies to meet Nagwa’s goals and to reach the maximum ROI
Coordinating with different teams to create the content needed to promote new products and ensuring consistent messaging, positioning, and branding across multiple marketing channels
Reporting to management in a timely manner regarding campaigns’ optimization and follow-up plans
- Making recommendations based on customer requirements, ensuring prompt response and efficient use of the team’s resources, and referring technical inquiries to the appropriate party
- Managing all social media platforms to boost brand awareness and purchases through different social media models, such as PPC, CPC, CPM, CPA, CPI, and CPL
- Monitoring and generating needed reports on performance, campaign charts, ROI, KPI, and marketing strategies based on surrounding circumstances to make weekly and monthly campaign reports
- Working with designers, copywriters, and social media specialists on assets used for paid media campaigns on a daily and weekly basis
**Qualifications and Work Experience**
- Bachelor’s degree in any related field
- 3+ years of documented experience in digital marketing
- Excellent writing skills in both English and Arabic
- Working in digital education or the high-tech sector is a plus (give links to profiles as examples)
- Excellent knowledge of current online marketing concepts, strategies, and best practices
- Experience in B2C & B2B marketing is a plus
- Demonstrable experience in crafting content, both graphics and text
- Experience in digital marketing and social media platforms and their marketing capabilities and trends
- Google Ads Certificate is preferred
- Have experience in using different social listening tools and ads optimization tools
- Affiliate marketing experience is preferred
- Experience in working on different media buying platforms as Google, Facebook, TikTok, Instagram and LinkedIn
**Behavioural Competencies**
- Excellent communication and interpersonal skills
- Accuracy and attention to detail
- Initiation and creative thinking
- Ability to multitask and work under pressure
- Problem-solving skills
- Critical thinking skills

**Recruitment Privacy Notice**

As part of any recruitment process, Nagwa collects and processes personal data relating to job applicants. Nagwa is committed to being transparent about how it collects and uses that data and to meeting its data protection obligations.
**What information does Nagwa collect?**

Nagwa collects a range of information about you. This includes:

details of your qualifications, skills, experience and employment history;
whether or not you have a disability for which Nagwa needs to make reasonable adjustments during the recruitment process; and
- information about your entitlement to work in the UK.

Nagwa will also collect personal data about you from third parties, such as references supplied by former employers, information from employment background check providers and information from criminal records checks. Nagwa will seek information from third parties only once a job offer to you has been made and will inform you that it is doing so.

**Why does Nagwa process personal data?**

Nagwa needs to process data to take steps at your request prior to entering into a contract with you. It also needs to process your data to enter into a contract with you.

In some cases, Nagwa needs to process data to ensure that it is complying with its legal obligations. For example, it is required to check a successful applicant's eligibility to work in the UK before employment starts.

Where Nagwa relies on legitimate interests as a reason for processing data, it has considered whether or not those interests are overridden by the rights and freedoms of employees or workers and has concluded that they are not.

Where Nagwa processes other special categories of data, such as information about ethnic origin, sexual orientation, health or religion or belief, this is for equal opportunities monitoring purposes.

For some roles, Nagwa is obliged to seek information about criminal convictions and offences. Where Nagwa seeks this information, it does so because it is necessary for it to carry out its obligations and exercise specific rights in relation to employment.

Nagwa will not use your data for any purpose other than the recruitment exercise for which you have applied.

**Nagwa Data Controllers and Data Processors**

Nagwa provides its services internationally. In accordance with GDPR requirements, all service providers are audited to check that they comply with GDPR requirements and substantially follow Nagwa's privacy policy.

To deliver the Nagwa service, we use a number of third party data processers who are contractually committed to deliver the privacy policy described in this document. These include:

- Nagwa Technologies, Egypt
- Amazon Data Hosting