Group PR Director
6 days ago
**Job Description**:
- Maximizing brand presence on various channels(e.g. web, TV and social media)
- Set objectives for the PR team and monitoring team members’ performance
- Cultivating and maintaining relationships with media and influential professionals
- Arrange interviews and press releases to promote our company and its products/services
- Ensure brand consistency in all advertising efforts
- Organize PR events to increase awareness of our company
- Assign tasks and projects to the PR team
- Track and influence media coverage
- Manage sensitive issues to maintain company’s good reputation
- Develop a marketing communications plan including strategy, goals, budget and tactics
- Develop media relations strategy, seeking high-level placements in print, broadcast and online media
- Coordinate all public relations activities
- Direct social media team to engage audiences across traditional and new media
- Leverage existing media relationships and cultivate new contacts within business and industry media
- Manage media inquiries and interview requests
- Create content for press releases, byline articles and keynote presentations
- Monitor, analyze and communicate PR results on a quarterly basis
- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
- Build relationships with thought leaders to grow industry awareness
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
Job Requirements
- BA/MA degree in Marketing, Advertising, Communications or a related discipline
- Proven work experience as a Public Relations(PR) Director, PR Manager or similar role.
- A proven track record of successful PR campaigns
- Excellent communication, presentation and leadership skills
- Outstanding organizational and time management skills
- Aptitude in presentation and public speaking
**Job Features**:
Job Category
TOP Management (MD- CEO)
Job Level
Senior Managers, Directors & Executives
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