Performance Marketing Lead

1 week ago

Giza, Egypt BayanTech Full time

**Key Responsibilities**
- Lead BayanTech's digital-marketing operation end-to-end: strategy, execution, optimisation, and reporting.
- Collaborate with & mentor a cross-functional digital team; own hiring, workflows, training, and performance reviews.
- Plan, co-execute, and co-optimise PPC, paid social, programmatic, and PMAX campaigns.
- Develop always-on demand-generation funnels for B2B buyers (Google Ads, LinkedIn, Meta, Bing).
- Oversee CRO, SEO quick wins, landing-page A/B testing, and marketing automation triggers.
- Build data pipelines & dashboards (GA4, Looker Studio) and present monthly ROI insights to leadership.
- Act as account manager to handle all brands requirements, deal with change requests, and provide support to Sales, BD, and Marketing teams.
- Align closely with sales ops to refine SQL criteria, lead scoring, and CRM workflows (Zoho / HubSpot).

**Must-Have Skills**
- 7+ yrs B2B digital-marketing leadership with proven SQL/ROI growth.
- Mastery of Google Ads, LinkedIn Campaign Manager, Meta Ads, remarketing, and GA4.
- Team-management experience (hiring, coaching, vendor oversight).
- Strong budgeting, forecasting, and data-storytelling abilities.
- Solid grasp of SEO/CRO fundamentals & MarTech integrations.
- Fluent English & Arabic.

**Nice to Have**

Localization, SaaS, or tech-services background.

Experience with AI-driven ad tech & attribution models.

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