Brand Manager

Participates in BINGO yearly strategic objectives setting meeting to discuss and develop the company's strategic direction. Accordingly develops and sets the company marketing strategy, & presents it to the CEO for review and approval. Reviews and approves the annual marketing budget plan, ensuring alignment with the company's vision and strategies, and submits to the CEO for final approval. Sets the operating mode, standards and performance measures of the Marketing department in line with the company’s strategic direction. Sets the appropriate strategies and policies regarding BINGO’s Marketing Strategy & product mix which includes pricing, promotion, product and distribution in collaboration with the Sales Sr. Manager Presents the marketing results on quarterly basis, outlining, achievements versus plan and challenges and suggestions for improvements. Cascades the company marketing strategy with his direct subordinates, allocates tasks to them & monitors their timely implementation, and ensures achievement of their objectives. Develops BINGO corporate identity and maintains it by unifying the branding and positioning of the company image across all departments to ensure the internal & external projection of the company’s value proposition. Monitors the adherence of company’s employees to the company identity policies & procedures guidelines. Prepares in cooperation with the Sales force, the marketing programs and plans (i.e. seminars, conferences, exhibitions, events etc.) including; the design and supervision of production of communication material, ensuring adherence to company’s corporate identity. Monitors sales performance and issues a weekly report reflecting their compliance to the product mix and the percentage of achievement of sales against time lapsed for total sales and sales channels and thus proposes corrective actions accordingly. Holds periodic meeting with the sales team to inform them about new product features and specifications of BINGO products to ensure that they are always well informed about the company products. Directs market and customer research activities and reviews reports and statistical analysis of research results. Analyzes market conditions, competition, price trends, and customer requirements to identify the target markets and oversee the appropriate pricing policies for different product categories to ensure the achievement of sales and profit targets. Analyzes competition data obtained from the sales force and uses it to identify areas for improvement, incorporating the required changed for BINGO marketing programs. Ensures alignment of the necessary changes with the company’s corporate objectives. Develops content for company profiles across different platforms to ensure it is reflective of BINGO strategy.
BA in Business Administration with a concentration in Marketing. 3-5 years of relevant experience. Master degree is a plus
Bingo Global is an Egyptian shared stock company founded in 2015. Focusing on creating happiness and bringing joy to the young generations. BINGO expanded into a new space to form one of Egypt’s foremost home grown Toy brand. Now Bingo became the market leader for Toys industry in Egypt. Vision: To build a leading regional toy brand. Mission: To Create Happiness through giving every child & teen in Egypt access to innovative high quality safe trendy toys by affordable price (best value); by leveraging our unique designs, creative teams and effective distribution networks. Values: Trust and respect: Trust is our password for success of all parties, so we trust our clients, our employees and our partners as they trust us. We will act towards one another in a way that shows an understanding that others may have a different view or position on things. We will “do what we say” and “say what we do”. Creativity and innovation: Our greatest asset in the organization is the creativity and the innovation nature of our people. We will be open to new ideas and, using our creativity, feel confident to suggest new ways of doing things. Passion to win: We exhibit a strong will to win in the marketplace and in every aspect of our business. Bingo’s products hold International European and Egyptian standards Certificates (EN71 - ISO9001), positioning our product to the superior standards with convenient prices. Our Category listed as: Dolls - Cars - Role Play - Sports - Bubbles - Blocks - Ride On -Music - Dough