SEO Specialist

12 hours ago

القاهرة, Egypt Reliance Health Full time

Reliance Health’s mission is to make quality healthcare delightful, affordable, and accessible in emerging markets. From Nigeria to Egypt and now Senegal, we offer comprehensive health plans tailored to both employers’ and employees’ needs through an integrated approach that includes telemedicine, affordable health insurance, and a combination of partner and proprietary healthcare facilities.

By leveraging advanced technology, we are transforming the healthcare landscape, making it more efficient and accessible for everyone.

As the SEO Specialist, you will manage SEO and SEM activities, including content strategy, keyword research, and paid search campaigns. Your role is to enhance our search engine rankings, improve website traffic, and maximize ROI.

What you'll do
- Develop and implement SEO strategies to improve search engine rankings and drive organic traffic.
- Manage SEM campaigns across Google, Yahoo, and Bing to maximize ROI.
- Conduct keyword research and optimize campaigns for target keywords.
- Track, analyze, and report on website and PPC performance.
- Optimize landing pages and website content for better search visibility.
- Collaborate with editorial, marketing, and development teams to ensure SEO best practices.
- Execute link-building strategies and analyze competitor tactics.
- Stay updated on SEO/SEM trends and algorithm changes.
- Manage campaign budgets and provide accurate cost estimates.

**Requirements**:

- BSc or MSc degree in a relevant field.
- 4 years of proven experience in SEO and SEM, including PPC management.
- Strong understanding of SEO best practices, search algorithms, and ranking factors.
- Proficiency with website analytics and bid management tools.
- Basic knowledge of HTML, CSS, and JavaScript.
- Experience with A/B testing and multivariate experiments.
- Excellent communication skills and collaborative abilities.

**Benefits**
- A fantastic working environment that’s fully remote.
- Premium health insurance package.
- Collaborative and inclusive work environment.
- Professional development, mentoring and growth opportunities.
- Unlimited Leave Days: Take the time you need to recharge and rejuvenate.
- Learning & Development Benefit: We provide an allowance to support your ongoing professional growth and skill enhancement.

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