Digital Communication Specialist

2 weeks ago

مصر, Egypt EGBank Full time

Description

Content creation of all platforms either in cooperation with agencies or by the team when needed.

Managing and monitoring the performance of the website including the content and all updates required and needed, using the website as an acquisition tool, following the policies of updating the website with all involved stakeholders.

Delivers competition analysis monthly reports screening the major competitors’ digital activities and campaigns. Major competitors to constantly consider in the analysis: CIB, AAIB, Alex Bank, Credit Agricole, BDC, NBE, ADIB, beside the latest campaigns launched by ANY bank in the market

For the branches screens, manage the updates and accuracy of promoted content of all screens in all branches by setting a tracking process for it. Improve the performance of this tool/channel.

Contribute in managing the performance of leads generated from all digital media platforms/channels by measuring and tracking the conversion and assessing the quality of leads (ROI measured in averages and figures). Making sure with the different stakeholders that the generated leads are properly handled with an identified result and outcome. Managing the improvement of leads performance. Generate monthly reports.

Managing and moderating the content of all social media in liaison with COM/Brand/Product Managers and always seeking creative ways of improvements.

Handling and managing the digital campaigns.

**Qualifications and Experience**:
Bachelor degree in mass communication or -related certifications are considered an asset in digital Marketing, Advertising, and Communications.

3 to 5 years of experience in the digital marketing Field, Preferred exposure to media buying, SEO, websites, mobile apps...etc.

Experience within the Banking Industry is optional.

**Skills**:
Excellent command of English and Arabic languages (written and spoken)

Excellent leadership, decision making and negotiation skills

Excellent communication skills

Excellent planning and organizing skills

Excellent Business Acumen of external market and up-to date market trends and practices.

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