Brand Communications Manager,

DESCRIPTION

The Amazon MENA Cross-Channel and Category Marketing (XCM) team is looking for a creative, results-oriented, and digitally savvy consumer marketing leader to lead the planning and execution of our Integrated Marketing and brand communication in Egypt. The Brand Communications Manager will be responsible for building a world-class, locally relevant customer-centric brand through development of brand communication strategy, delivering content and measuring its results on brand health metrics.

Reporting to the Head of XC Marketing (MENAT), she/he will work within the MENA marketing team with frequent engagement with world-wide and emerging markets marketing and measurement teams, as well as our local marketing teams, to build strong, creative and locally relevant brand via effective and efficient marketing campaigns with a heavy emphasis on digital channels. She/he will be responsible for building and executing the brand framework and developing and executing integrated marketing campaigns to build brand perception and drive demand for events across ATL and digital platforms by briefing creative agencies and developing strong connections planning to insure 360 execution of brand messaging across different age groups and customer segments to deliver a cohesive brand proposition for our customers in Egypt.

Key job responsibilities
Develop and execute the image and voice of the Amazon Egypt brand
Ensure brand consistency of creative and communication assets throughout all marketing channels
Measure campaign results and optimize current and future campaigns
Plan and execute surveys to inform the brand development
Establish and maintain a high level of communication and transparency throughout the organization
Partner with cross-functional teams to assess where there are message ready opportunities for products or categories to engage in mass communications to support Amazons overall communication strategies

A day in the life
This person must also enjoy being a creative contributor, strong project manager, and have the ability to engage productively and successfully with key stakeholders across the organization. You must be comfortable working both at the strategic level and diving deep into implementation as needed. You will show hustle, take ownership, and help foster a high-energy, high-performance culture.
- You have deep local experience of building consumer facing brands in Egypt

You have proven experience in creative development process from a creative agency angle, and have worked closely with creatives to deliver on briefs
- You have strong customer focus and can identify consumer insights and analyze data deeply
- You have success developing strongly differentiated positioning and segmentation strategies for consumer products/categories that have met or exceeded business objectives
- You have developed large scale integrated marketing campaigns for highly visible consumer products/brands, worked in regional roles, and managed deployment across local teams
- You have qualified and developed best in class creative for regional markets within a global brand framework
- You have proven experience in ATL media strategy, planning, and execution
- You have proven experience planning and developing digital brand and media campaigns across key channels that support customer engagement
- You can think strategically about an entire product line-up, brand, and company to see how all the elements best fit together
- You like getting your hands dirty in day-to-day tasks to get things done
- You are known for rigorous testing, measurement and iteration to improve results continuously

About the team
The Amazon MENA Cross-Channel and Category Marketing (XCM) team is looking for a results-oriented, creative, and digitally savvy consumer marketing leader to lead the planning and execution of our brand communication in Egypt. The Senior Brand Communications Manager will be responsible for building a world-class, locally relevant customer-centric brand through development of communication strategy, delivering content and measuring its results on brand health metrics.

BASIC QUALIFICATIONS
- Bachelor’s degree in Business Administration/Communications/Advertising
- 6+ years experience owning and creating successful large scale television, print, out of home, and other advertising/marketing campaigns
- Background working as a leader in the development of creative content, digital and brand building
- A remarkable portfolio that demonstrates your ability to turn ideas into a strong creative vision
- Experience with a digital, online retailer, or developing and leading the creative for digital and e-commerce aspects of a brand
- Ability to create a compelling positioning/messaging strategy from the ground up - a must
- Deep knowledge of marketing methods and strategies; experience planning, developing and executing complex marketing programs
- Solid quantitative/analytical and budget management skills
- Deep unde