Senior Digital Marketing Specialist

2 days ago


مصر, Egypt Superior Business Solutions Full time

Senior Social Media Expert Responsible About: - Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. - Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action. - Set up and optimize company pages within each platform to increase the visibility of the company’s social content. - Create, edit, proofread and publish well-structured social media content using keyword searching tools and SEO guidelines to optimize content. - Monitor company's online reputation. - Exhibitions on platforms such as Twitter, Facebook, Instagram, LinkedIn, YouTube and Google Ads. - Audits and analyses social media presences, including digital advertising costs and returns - Moderate all user-generated content in line with the moderation policy for each community. - Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information. - Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.



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