Exhibition Consultant

Company Description
**Informa PLC is a leading international events, intelligence and scholarly research group.**

Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions. Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

**Job Description**:
The Exhibition Consultant is responsible for collaborating with the event team to plan, deliver and evaluate events in line with strategic plans, brand guidelines and within budget. They will lead the achievement of event targets through effective team management and coordination with the senior event management team and identify opportunities for event growth as well as increasing non-square metre sales. The Exhibition Consultant will develop innovative ideas for event features and content to attract and enhance visitor/exhibitor experience. Effective people management practices are expected in order to drive continuous performance and results.

**Key Performance Indicators**
- Achievement of event targets in accordance with event budget.
- Regular communication & reporting of progress and results to the senior management team.
- Visible team management and leadership (e.g. Objective setting, training assessments, coaching, feedback and appraisals).
- Demonstration of event growth including increasing non-square metre sales.
- Development/enhancement of event features and content to achieve & improve visitor/exhibitor satisfaction ratings.

**Main Duties & Responsibilities**:
**EVENT MANAGEMENT**
- Lead the development and maintenance of a strategic plan in collaboration with the senior management team.
- Oversee and monitor the strategic plan to ensure it is carried out on time and to budget.
- Agree the annual exhibition budget with the senior event management team and cascade this to team members.
- Uphold the brand reputation of Informa as the premier exhibition & events provider at all times.
- Ensure that the planned exhibition growth and targets are achievable with available resources.
- Create event content and features with the team that will ensure longer term visitor interest and or commercial success.
- Evaluate event effectiveness and recommend strategies for improvement

**EXHIBITION FINANCE AND ACCOUNTING**
- Control and manage exhibition costs within budget through monthly reviews with Marketing and Exhibition Managers.
- Liaise with the finance team to ensure compliance with event budget.
- Ensure all documentation required is completed accurately and on time.
- Track and document all revenue and cost transactions and communicate with the accounts department

**EXHIBITION SALES**
- Oversee event sales targets for team members.
- Lead and manage the sales team through monitoring sales activities and performance in coordination with the Sales team.
- Schedule regular sales meetings in order to review performance and productivity and provide guidance and direction.
- Lead by example by bringing in sales and sponsorship deals.
- Analyse rebooking statistics and identify ways to maximize client retention.
- Strategize and produce opportunities for the exhibition teams to increase non square-metre sales.
- Provide opportunities for growth within each exhibition profile

**EXHIBITION MARKETING**
- Create useful, internal working relationship with the Marketing Department.
- Contribute to the marketing strategy and oversee the execution of marketing plans and schedules in collaboration with the event marketing team.
- Monitor marketing activities and ensure they are executed on time and in-line with marketing plans.
- Work closely with the Marketing Manager to design/create copy for marketing materials, websites and digital media.
- Monitor database growth in appropriate markets and feedback on improvements

**EXHIBITION OPERATIONS**
- Establish a useful, internal working relationship between the Sales and Marketing team and the Operations Department.
- Continually liaise with Operations Department with respect to floor plans and ensure client requirements are maintained.
- Closely adhere to logistics plans.
- Assist and provide support to the Operations team onsite, pre-, during an post-event

**REPORTING**
- Ensure timely reporting to ensure any issue areas are Identified Complete weekly reporting structure with the event management team.
- Prepare annual event budgets and forecasts

**PEOPLE MANAGEMENT AND LEADERSHIP**
- Create an environment which encourages teamwork and collaboration.
- Assist in the hiring and retention of qualified and professional staff.
- Setting clear expectations and objectives.
- Providing regular and structured feedback & coaching sessions to drive a high-performance culture.
- Ensuring the effective on-boarding o