Digital Marketing Associate Manager

2 days ago

القاهرة, Egypt AstraZeneca Full time

Scope:
We are seeking a skilled Digital Marketing Associate Manager to join our Digital Marketing team. This role will play a critical part in driving cohesive, high-performing digital campaigns across various channels, ensuring seamless integration and delivering compelling brand experiences for healthcare professionals and patients.

**Key Responsibilities**:

- ** Omnichannel Marketing Implementation**
- Coordinate with brand managers to optimize the channel mix for campaign performance.
- Implement personalization strategies to improve user experience and increase engagement.
- Manage cross-channel tracking and attribution to measure the efficiency of digital efforts.
- Develop and maintain customer journey maps to identify key touchpoints and engagement opportunities.
- Implement retargeting strategies to build a seamless user experience across platforms.
- ** Channel-Specific Responsibilities**
- Be responsible for daily social media activities, including content creation, scheduling, and community engagement.
- Improve website user flow, particularly for HCP websites, with ongoing updates.
- Collaborate on the distribution of digital marketing materials across channels.
- Leverage AI tools to optimize campaign performance and personalize user experiences.
- Support the implementation of innovative digital solutions such as VR experiences for product demonstrations and medical education.
- ** Analytics and Compliance**
- Supervise and report on campaign performance metrics, providing insights for continuous improvement.
- Analyze cross-channel data to identify trends and optimization opportunities.
- Ensure all digital marketing activities align with relevant industry regulations.

**Experience**:

- Bachelor’s degree and a minimum of 3 years of experience in digital marketing, in the pharmaceutical industry is mandatory.
- Proven experience managing omnichannel marketing campaigns and collaborating across departments.
- Hands-on experience with Veeva CRM and familiarity with pharmaceutical sales or marketing tools.
- Excellent communication with the ability to effectively align with partners, such as marketing, sales, and medical teams.
- Proficiency in marketing analytics platforms such as Adobe Analytics, including the capability to derive insights and optimize campaigns based on data.
- Familiarity with retargeting and personalization strategies to improve user engagement and drive campaign results.
- Good English command is mandatory French is a plus.

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