Digital Marketing Manager

**Company Overview**:
We are a **US-based Managed IT Services startup**, empowering small and mid-sized businesses across the United States with smart, scalable solutions — including cloud infrastructure, cybersecurity, digital transformation, CRM systems, and automation tools.

To support our growth, we are building a r**emote-first team in Egypt**, and we’re hiring a Digital Marketing Manager to lead and scale our digital presence, drive lead generation, and fuel our sales pipeline.

We are looking for a data-driven, creative, and strategic **Digital Marketing Manager** with 3-5 years of experience in B2B digital marketing, preferably in the tech, SaaS, or managed services sector.

You’ll lead all digital marketing activities — from strategy to execution — across channels including paid media, SEO, content, CRM, and performance tracking. Your goal: increase brand visibility, drive qualified leads, and support our US-based sales efforts.

**Responsibilities**:
**Digital Strategy & Planning**
- Develop and execute a results-focused digital marketing strategy aligned with lead generation and brand growth goals.
- Analyze market trends, competitor activities, and industry benchmarks to continuously improve performance.
- Oversee the digital marketing budget and allocate ad spend for maximum ROI.

**SEO & Paid Media**
- Lead SEO strategies to improve organic visibility across key services (e.g., managed IT, cybersecurity, cloud migration).
- Launch and manage paid media campaigns across Google Ads, LinkedIn, Meta, and other channels.
- Conduct keyword research, audience segmentation, and performance A/B testing to improve traffic quality and conversions.

**Content Marketing & Website Optimization**
- Collaborate with technical teams to translate IT solutions into simple, value-driven messaging.
- Optimize and maintain the website for UX, performance, and conversion rates using SEO and analytics tools.

**Social Media Management**
- Build and manage brand presence across LinkedIn, Facebook, and Instagram.
- Run organic and paid campaigns to drive traffic and awareness.
- Engage with followers and respond to inquiries professionally.

**Lead Generation & CRM Integration**
- Manage CRM workflows (HubSpot or equivalent) to track leads, automate nurturing, and optimize sales handover.

**Analytics & Reporting**
- Use tools like Google Analytics, SEMrush, and LinkedIn Campaign Manager to track performance.
- Report on KPIs such as traffic, lead volume, CPC, CPA, CTR, conversion rate, and ROI.
- Make data-driven decisions to refine strategies in real time.

**Qualifications**:

- Bachelor’s degree in Marketing, Business, or MIS. MBA or digital marketing certification is a plus.
- 3-5 years of hands-on experience in digital marketing, preferably in B2B tech, SaaS, or managed services.
- Deep understanding of SEO, PPC, content marketing, CRM tools, and performance analytics.
- Experience running campaigns for US, UK, or global English-speaking audiences.
- Proven ability to manage cross-channel paid campaigns and drive measurable results.
- Excellent written and spoken English is a must.

**Preferred Qualifications**:

- Certifications in Google Ads, HubSpot, or Meta Blueprint.
- Familiarity with automation tools like Zapier, HubSpot workflows, or CRM-based lead flows.
- Experience working with remote or cross-border teams.

**What We Offer**:

- Competitive salary in USD based on experience
- Long-term stable opportunity with a growing US brand
- Work-from-home flexibility with performance-driven culture
- Exposure to international business operations and tech leadership
- Career growth in operations and leadership roles