Growth Marketing Specialist

1 day ago

مصر, Egypt Rabbit Full time

We are looking for a Growth Marketing Specialist to join our Marketing team and develop a strategy for exponential business growth at launch and as we scale.

The Growth Marketing Specialist will develop and execute a data-driven growth marketing strategy to drive user acquisition and activation across all paid, owned, and earned touch-points for both B2C and B2B audiences.

**Role Responsibilities**
- Manage end-to-end performance marketing across the customer lifecycle (acquisition, activation, retention, revenue, and referral).
- Own paid and organic growth strategy, from concept to completion.
- Understanding of traditional and emerging channels used for acquiring and retaining customers, including some combination of SEM, programmatic Display, Paid Social, Video, and offline channels.
- Experience with multi-touch attribution and media mix models.
- You are passionate about Marketing and Marketing tech. You keep up to date with the industry, its latest trends, and platforms.
- You have experience working with multiple marketing functions such as brand and content and can connect the dots between programs to create full-funnel marketing campaigns.
- Build out our paid acquisition strategy; report on and calculate the success of (e.g., revenue, ROI, customer LTV, CAC, ARPU, etc.), and make recommendations for improvement.
- Lead implementation efforts of ESP/Marketing Automation platform, including learning the platform, working with the Product team on data setup and integration, and building campaigns
- Own demand generation efforts that support our sales team and drive MQL's.
- Lead development and execution of lifecycle marketing communications.
- Partner with our Editorial team to optimize content marketing initiatives on and off-site.
- Partner with the Product team to ensure analytics are accurately tracking marketing efforts.

**Metrics, Testing, and Reporting**:

- Define measurements of success (KPIs) for campaigns, develop a testing framework, and analyze data to understand the impact of new channels.
- Define growth and performance benchmarks and establish analytics and reporting for channels.
- Build growth models using organic and paid growth loops.
- Create reporting dashboards and share relevant insights regularly with internal teams.
- Work with the Product team to improve testing capabilities and campaign development.
- Communicate growth performance to executive leadership to promote a shared understanding of performance marketing strategy, ROI, and opportunities.

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