Digital Sales Development Associate

**We help the world run better**

SAP Digital is one of the leading and most innovative teams in the company, aimed at delivering exceptional customer experiences in a scalable, speedy, and personalized fashion. The purpose of the organization is to support the Customer Success board area with a broad range of services and methodologies across the customer journey to guarantee the acquisition of net-new customers and the successful adoption and expansion of our products. Most importantly, helping more customers run better ultimately translates into a safer, cleaner, more connected, better enabled, and more equal world.

SAP Digital team prides itself not only on the outcomes, but on exemplifying our company values: Build bridges not silos, embrace differences, keep the promise, stay curious, tell it like it is, and live the leadership credo.

JOB PROFILE

The Digital Sales Development team guides and influences customers to take informed decisions in the early stages of their digital transformation journey by creating a world-class engagement experience. This team is responsible for building and nurturing pipeline of sales opportunities and incremental revenue aligned with the Sales and Marketing teams, focusing on prospecting into the SAP install base and net new name accounts, while nurturing leads into qualified opportunities within their assigned space. This team drives digital and high-quality engagement with potential customers delivering superior customer experience.

As a Digital Sales Development Associate, you will work with a team focused on sourcing and nurturing demand to grow SAP’s Cloud ERP & LoB footprint in NNN & IB across all industries, working with SAP & Partners resources, as well as Customers.

KEY RESPONSIBILITIES AND TASKS

The purpose of this position is to extend SAP's market coverage in the dedicated segment by generating new pipeline through:
2. Accelerating pipeline and increasing conversion by executing programmatic recycled (discontinued / disqualified leads) and reconstituted nurturing (aged pipeline)

3. Nurturing leads received from other demand generation functions and progressing stalled pipeline

For targeted outbound campaigns, leads will be qualified according to the applicable methodology, and handed over to Sales using standard global process

Digital Sales Development Associate generates and qualifies leads through proper means, and nurtures aging leads and opportunities, and eventually hands over fully qualified leads to their assigned account executives for further sales progress.

Campaign Execution & Lead Management:

- Support and cooperate with Corporate Marketing, Field Marketing, Solution Specialists and Account Executives
- Align with Sales colleagues for most effective territory planning and execution, covering all routes to market
- Pass qualified leads to Sales resource for opportunity management and execution
- Regularly review lead pipeline and progression. Proactively give qualitative and quantitative feedback to Marketing on campaigns using standard procedures and reports

Training & Enablement:

- Assist in activities to enhance demand generation and product/solution skills
- Be active part of either classroom, e-learning, virtual classroom or mentor-lead activities
- Complete and validate all requested enablement in a timely manner

EXPERIENCE AND LANGUAGE REQUIREMENTS
- 2+ years of experience in Demand Generation or Inside Sales environment
- Preferably Digital (Remote) Experience, specifically in high volume of customer facing experience, phone-centric work
- High volume activity working environments, involving phone and a CRM/ Contact Management System
- Fluency in English required
- Fluency in any other regional language preferred
- Bachelor's degree or equivalent business experience

SAPDigitalHubCareers

**We build breakthroughs together**

**We win with inclusion**

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

**EOE AA M/F/Vet/Disability**:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Requisition ID: 388297 | Work Area: Sales | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid.