Content Strategist

Integrant is a global custom software development house who puts people at the heart of everything we do. For 30 years, we have been helping U.S. customers across all industries develop, innovate, and maintain their software needs. Our success has been through dedicated focus toward not just technical expertise, but a winning combination of people, process, and analytics that promotes predictable results and safeguards customer success. _

**Duties and Responsibilities**
- **Strategic Vision and Planning**:

- Translate high-level goals and strategies into actionable content plans that align with brand values, target audience, and customer insights.
- Develop comprehensive content strategies that drive engagement, brand awareness, and business objectives.
- **Storytelling and Content Showcasing**:

- Craft compelling narratives that showcase the excellence of our work across various platforms and content formats.
- Create and curate content that resonates with the audience and effectively communicates our brand identity.
- **Content Repurposing and Adaptation**:

- Identify opportunities to repurpose existing content into different formats (e.g., blog posts to videos, infographics to social media posts) to maximize reach and engagement.
- Ensure content is tailored to the preferences and behaviors of different target audiences.
- **Leadership and Team Management**:

- Lead, mentor, and manage a team of content professionals, including content writers, social media specialists, and other contributors.
- Foster a collaborative and creative environment, setting clear expectations and nurturing professional growth.
- **Deep Understanding of Brand and Audience**:

- Develop an intimate understanding of our customers, personas, industries, services, and brand values to guide content creation and messaging.
- Utilize customer insights to develop content that addresses pain points and resonates with target audiences.
- **Cross-Functional Collaboration**:

- Collaborate closely with other marketing departments, such as creative and SEO, to ensure a cohesive and integrated approach to achieving overall marketing goals.
- Leverage SEO insights to optimize content for search engines and enhance discoverability.
- **Content Governance and Guidelines**:

- Establish and enforce content governance guidelines, including tone, style, and voice, to maintain consistency and uphold brand integrity across all content.
- Conduct regular reviews and audits to ensure adherence to established guidelines.
- **Content Audits and Gap Analysis**:

- Conduct content audits to assess the relevance, consistency, redundancy, and gaps in existing content.
- Identify areas for improvement and develop strategies to address content gaps and enhance the overall content portfolio.
- **Measurement and Analysis**:

- Monitor and analyze content performance metrics to measure the effectiveness of content initiatives and campaigns.
- Use data-driven insights to refine content strategies and drive continuous improvement.
- **Stay Current with Industry Trends**:

- Stay informed about industry trends, content marketing best practices, and emerging platforms to ensure our content remains relevant and innovative.
- **Project Management and Timely Execution**:

- Develop and manage content calendars, ensuring timely delivery of high-quality content that aligns with marketing objectives.
- Prioritize and manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
- **Effective Communication**:

- Collaborate with stakeholders to gather requirements, share content updates, and align on strategic goals.
- Clearly communicate content plans, objectives, and outcomes to the broader team and leadership.**Duties and Responsibilities**

**Requirements**:

- Proven content strategy and creative thinking experience for 8+ years
- B2B experience required
- US target audience experience required
- Tech experience required
- Proficiency in content management systems, digital marketing tools, and analytics platforms for effective content management, distribution, and performance measurement
- Demonstrated creative and storytelling mindset
- Exceptional critical thinking skills for analyzing complex situations, identifying opportunities, and making informed decisions to drive content strategy
- Previous experience successfully managing content strategy and content calendars
- Strong content presentation skills
- A high-level thinker who can also keep track of details. Able to delve deeply into content analysis, while driving strategic planning and the vision for content initiatives
- Ability to problem solve, prioritize effectively, and work independently
- Excellent listening and communication and fluent in English
- Have initiative, a can-do attitude, and the ability to take ownership of responsibilities
- Committed to the success of the team
- Ability to foster collaborative relationships, work well under pressure, and filter