Communications Analyst

2 days ago

مصر, Egypt PepsiCo Full time

**Responsibilities**

**Qualifications**

**External communication**:

- Conceptualize campaigns to be published on social media and create brief/storyboard for our employer brand.
- Work with design agencies to create a pipeline of social media posts according to EVP and create employer brand recall
- Coordinate for key external events and forums and prepare content/talking points (eg. NASSCOM & ET GCC Conclave, ET Leadership Council, SSON Award, CSR award nominations etc.)
- Create with GBS local general manager a thought leadership positioning and working with leaders on blogs/articles/posts for social media

**Internal communication**:

- Responsible for managing Internal Communication culture processes such as Town Halls, Newsletters, etc.
- Strategic, Leadership & Employee communication: Draft, Review content and get communication templates designed which are aligned to brand standards.

**Corporate Social Responsibility**:

- Identify local projects aligned to PepsiCo Foundation goals, coordinate with non-profit partners and counsel the CSR ERG members todrive the communication volunteering initiatives ; also leverage that for GBS local general manager reputation
- Partner with various internal stakeholders to drive Apprenticeship programs
- Partner with PepsiCo Foundation and coordinate on the communication initiatives funded by the Foundation
- Counsel the CSR Employee Resource Group and drive a culture of giving back by supporting the creation of a year-on-year calendar of volunteer activities and enhance employee volunteerism with a targeted approach
- CSR Communication: Lead the creation of impactful CSR communication by leveraging beneficiary stories and volunteer experiences to garner more participation
- Create with GBS local general manager a thought leadership positioning for social active leaders for positive impact

**Crisis Communication**:

- Partner with CMT team to manage crisis communication
- Customize and update Crisis Communications Playbook.

**Global to local Initiatives**
- Partner with global teams and stakeholders to work on projects like the NBI, GBS Global Town Hall, pep+ Expo, Reigniting The PepsiCo Way campaign etc., creating repository of success stories, driving communication for GBS-wide events etc.
- ** Create Digital Assets** like video, Gifs, animations and continue to explore new age forms of audio-visual communication to engage a predominantly millennial audience.
- ** Content Management**:Create a repository of content and campaign templates that can be leveraged across the organization.
- Bachelor Degree (Communication, Business, HR, or related)
- Fluency in English, spoken and written, along with strong writing skills.
- 4/5 years internal communications experience with proven success managing internal communications and/or transformation or change initiatives
- Skilled at creating effective messaging
- Interpersonal and influencing skills
- Creative thinker and multi-media savvy
- Ability to work within a matrixed organization
- Experience working in a multi-cultural environment across multiple geographies and time zones.
- Experience in managing agency resources and budgets
- Flexibility to adapt and shift course in a changing business environment.
- Understanding of global shared services operations (desirable).
- Synthetic creativity experience (Ai cocreation with CharGPT,Dall-e or similar) (desirable)

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