Brand Manager

13 hours ago

مصر, Egypt Heineken Full time

Responsible for brand planning, execution and projects related to brands' management and takes the lead on the brands' activities.

Job responsibilities:

- Analyses & summarizes sales and research reports and come out with conclusions.
- Understands channel segmentation and customer & consumer drivers.
- Identifies category opportunities/ threats and developments.
- Demonstrates understanding of the differentiated roles of each brand within the portfolio and implications on budget allocation, activations and communication.
- Carries out market research in order to keep up to date with customer trends, as well as trying to predict future trends.
- Develops strategies and manage marketing campaigns across ATL channels and online platforms to ensure that brands' meet consumers' expectations and to build the credibility of brands.
- Identify suitable marketing activities that affect consumer and shopper behavior.
- Ensures all brands' activities within remit are on time, on budget, on strategy and on target.
- Evaluates effectives of specific brand activities.
- Flawlessly manages the budget.

Analyses the profitability of each SKU by channel and makes profit enhancing proposals.

Leads the innovation process on low complexity initiatives (ex: line extensions).
- Ensures communication consistency across all touch
- points.
- Flawlessly manages agencies.

Writes effective communication & media briefs
- Overlooks advertising, product design and other forms of marketing to maintain consistency in branding.
- Organize events such as product launches, exhibitions and photo shoots.
- Develops annual brands' plans.

Required qualifications:

- Bachelor Degree in Marketing
- 4-6 years of Experience in Brand Management

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