Market Research Analyst

Integrant is a global custom software development house who puts people at the heart of everything we do. For almost 30 years, we have been helping U.S. customers across all industries develop, innovate, and maintain their software needs. Our success has been through dedicated focus toward not just technical expertise, but a winning combination of people, process, and analytics that promotes predictable results and safeguards customer success. _

**Duties and Responsibilities**
- Cultivate an in-depth understanding of Integrant's business, services, customers, and personas to drive effective market research strategies.
- Conduct comprehensive research encompassing industry, market, customer behavior, trends/technology, partner insights, competitor analysis, and account-based marketing.
- Gather, organize, and synthesize data from various sources, including customer surveys and other methods, to provide valuable insights that support data-driven decision-making across different departments.
- Develop and execute surveys, interviews, and other research methods to collect primary data directly from customers, gaining insights into preferences and behaviors.
- Compile and share research findings and actionable recommendations with stakeholders to facilitate informed strategic choices.
- Leverage extensive data and insights about Integrant's brand, customers, target personas, etc., to guide and refine marketing strategies.
- Utilize expertise in data collection and assimilation to identify shifts, predict market trends, and provide timely insights to enhance market positioning.
- Conduct competitive analysis, benchmarking against industry peers, and generate actionable insights to inform competitive strategies.
- Develop strong collaborative partnerships with team members, understanding their unique research requirements and delivering high-quality, relevant information.
- Stay updated on new developments and innovations in the field of market research, providing insights and recommendations to management for staying ahead in a dynamic marketplace.
- Employ advanced research methodologies, data analysis techniques, and tools to uncover meaningful patterns and insights within market data.
- Collaborate with cross-functional teams to ensure that market research aligns with overall business objectives and informs strategic planning.
- Translate complex data into clear and actionable reports, presentations, and visualizations to communicate findings effectively to both technical and non-technical stakeholders.
- Proactively identify emerging market trends, potential risks, and growth opportunities, making recommendations for strategic adjustments when necessary.

**Requirements**:

- Proven expertise in market research and analytics, driving data-driven insights.
- Strong analytical aptitude, translating complex data into actionable recommendations.
- Effective communication and interpersonal skills for cross-functional collaboration required.
- Deep understanding of market dynamics, particularly in B2B environments required.
- Experience in primary research methods, including surveys and interviews.
- Proficiency in analyzing and interpreting market data for strategic decision-making.
- Familiarity with data visualization techniques and tools for clear communication.
- Bachelor's degree in marketing, business, economics, or related field.
- Previous B2B marketing experience, leveraging customer insights required
- Knowledge of market research software tools and methodologies.
- Continuous learner, staying updated on industry trends and innovations.
- Ability to work effectively with diverse cross-disciplinary teams.
- Organizational skills and attention to detail for accurate data analysis.
- Experience in designing and executing research projects.

**Benefits**
- Salary paid in USD
- Six-month career advancing opportunities
- Supportive and friendly work environment
- Premium medical insurance [employee +family]
- English language development courses
- Interest-free loans paid over 2.5 years
- Technical development courses
- Planned overtime program (POP)
- Employment referral program
- Premium location in Maadi & Nasr City (Free Zone)
- Social insurance
- Opportunity to travel and work onsite with U.S. customers
- In-house Technical and English training programs
- Dedicated learning time (check out our 4Plus1 Program)
- Flexible work schedules
- Perks: events, sponsored lunch, game area, rooftop hangout + more