Digital Marketing Manger

_**Digital Marketing Manager**_
- **DECOGAL Co.**_ offers you the opportunity of being a _**Digital Marketing Manager**_ to experience a breadth of assignments as well as the flexibility to meet your individual career objectives as we work together to build our businesses & thrive. Digital marketing management work across every area of the business, both internally across all departments and externally with our suppliers. As the first and leading specialized digital platform in home accessories and decoration in Egypt, this is a chance to develop a solid career with the huge expansions plan that will take place in our MEA market aligned with our 2030 Egypt’s vision.
- **Business** **topics** **at** **the** **heart** **of** **today’s** **news** - Our core business (internally & externally with suppliers) & our Evolving channels (E-commerce platforms), competition, and customers reality makes working in a consumer good's business dynamic every single day
- **Recognized** **Financial** **leadership** - Our leadership team are part of every multi-functional team and are the key actors in business development, improvement of our P&L and decision-making.
- **Responsibilities** **as** **of** **Day** **1** - You will have total ownership of your projects & department from the beginning and will work on very concrete milestones. Whether it's external & internal negotiations and plans to improve results & productivity, you will feel your impact.
- **Continuous** **mentorship** - We work with passionate people and like to give both formal training as well as day-to-day coaching. Your interactions with stake holders will be important here.
- **Dynamic** **and** **respectful** **work** **environment** - Our employees are at the core of everything we do. We value every individual and encourage initiatives, promoting agility and work/life balance.
- **Digital Marketing Manager**_

**Job Summary**:
Digital Marketing Manager is responsible for planning, implementing, managing and monitoring company's Digital assets Website/App/Social Media channels, strategy & budget in order to increase brand awareness, improve Marketing efforts and increase sales.

**Roles & Responsibilities**:

- Create, develop, implement and manage our Website/App/social media strategy.
- Define most important Digital/social media KPI’s.
- Manage and oversee Digital/social media content.
- Manage & execute the annual marketing strategy AOP and budget process, consulting to ensure channel optimization for direct revenue, resource allocation, risk identification and new business opportunities.
- Measure the success of every social media campaign based on a scorecard.
- Stay up to date with latest social media best practices and technologies.
- Attend educational & upgrading conferences/courses.
- Work with copywriters and designers to ensure content is up to standards leading to conversions.
- Collaborate with Marketing, Sales and Product Development Agency/teams.
- Monitor SEO and user engagement and suggest content optimization.
- Communicate with industry professionals and influencers via social media to create a strong network.
- Hire and train others in the team.
- Provide constructive feedback based on agreed template.
- Adhere to corporate rules and regulations.
- Present to Senior Management.
- Creating and developing traditional organic and paid marketing campaigns.
- Generating and presenting ideas and strategies.
- Running promotional activities & designing leaflet.
- Conducting research and analyzing data to identify and define audiences.
- Writing and proofreading diverse marketing materials (leaflet, press releases, website material, advertising material, etc.).
- Producing creative content including infographics, videos and blog posts.
- Running social media channels (e.g., LinkedIn, Twitter and Facebook) to enhance audience engagement & accounts design (e.g., Facebook timeline cover, profile pictures and blog layout).
- Organizing and attending events such as conferences, seminars, receptions, and exhibitions.
- Maintaining relationships with media vendors, suppliers & publishers to ensure collaboration in promotional activities.
- Maintaining website and web analytics contents & creating online activities.
- Maintaining and updating customer databases
- Collaborating with Marketing Agency/team in preparing budgets, joint strategies and monitoring expenses.
- Perform research on current benchmark trends and audience preferences.
- Design and implement social media strategy to align with business goals.
- Generate, edit, publish and share engaging content daily (e.g., original text, photos, videos and news).
- Monitor SEO and web traffic metrics.
- Suggest and implement new features to develop brand awareness, like promotions and competitions.
- Building a social media presence by maintaining a solid online presence.
- Managing our online communities to ensure respectful and appropriate engagement.
- Managing customer service provid