Senior Marketing Manager

Company Description
**Informa PLC is a leading international events, intelligence and scholarly research group.**

Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions. Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

Each of our five operating divisions has a distinct focus:
**Informa Connect** aims to provide expert content you cannot Google, and access to specialist networks and communities, through major branded annual events and specialist digital communities and content services.

**Informa Intelligence** provides specialist digital information and data products, consultancy and research services to over 25,000 business worldwide, helping companies make better informed decisions and gain competitive edge.

**Informa Markets** creates global platforms for industries, specialist markets and customers to trade, innovate and grow, delivering over 550 events annually, specialist digital content and actionable data solutions.

**Informa Tech **aims to inspire the global technology community to design, build and run a better digital world by providing research, media, training and events to specialist technology communities worldwide.

Our sixth division is **Global Support**, which provides shared, efficient business services and function-specific expertise to each of Informa's operating divisions.

**Job Description**:
**The Role**:
This role requires a skilled marketing strategist who can drive creativity and enthusiasm in others. They will be responsible for implementing the marketing strategy for events in their portfolio. They will work with the commercial lead to deliver this successfully by managing the outbound marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPIs.
The Senior Marketing Manager will be a highly motivated, dynamic marketer with a track record of commercial collaboration to launch products and develop positioning reflective of customer demand. The individual must have proven experience in managing multiple projects assisted by a capable team of marketing managers, executives or specialists.
They must demonstrate that they are analytical and data-oriented with a history of testing and optimisation and have a creative flair and exceptional attention to detail. They will have extensive experience in digital marketing and marketing technology and be accustomed to delivering in a fast-paced, dynamic environment. They must be highly adaptable, used to working with differing market dynamics, guide marketers and steer campaign strategy accordingly.

**Job Summary/Responsibilities**:
To lead the marketing team to deliver successful outbound marketing campaigns for exhibitions, conferences, awards or digital products according to agreed KPIs.

**KEY RESPONSIBILITIES**
- Working alongside commercial leads to develop value propositions and go-to-market strategies for events
- Ongoing customer insight and engagement strategies
- Overseeing the delivery of marketing campaigns in line with business objectives set by the Head of Marketing or commercial leads
- Adherence to timelines and budgets
- Marketing KPI report
- To manage a marketing team that includes marketers from all backgrounds with a diverse range of skills and training
- To design and deliver campaigns for specific projects as and where required

**LEADERSHIP**
- Line manages marketers across a range of B2B products, primarily events
- Provide guidance, feedback, and inspiration to line reports
- Champion the adoption and optimisation of marketing technology solutions and digital marketing
- Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy
- Work with line reports to develop skills and competencies and ensure they have a clear development roadmap
- Ensure line reports are competent and have the skills and training required
- Ensure optimisation of marketing technology solutions, identify training needs, and ensure line reports are technically proficient
- Reflect the high-performance culture of the marketing team
- Work with Head of Marketing to ensure proper structure, specialisms, and level of resources to meet agreed KPI's

**ANALYSIS & INSIGHT**
- Monitor campaign performance by producing relevant and timely reports
- Recommend changes to campaign execution based on data insights
- Share relevant insights with sales, event team and management to drive revenues or pursue new opportunities
- Analyse and report trends over time and use these insights to build more effective campaigns
- Capture and analyse relevant and timely data on our customers, prospects and the markets via onsite & po