Digital Marketing Product Owner

**Role Purpose**:
The Product Owner maximizes value by delivering the product vision and defining the epics and user stories to work on, owning, defining and prioritizing the product backlog of the Squad and accepting deliverables at the end of each sprint.
The Product Owner represents the business stakeholders and is the voice of the customer guiding an individual squad for a particular business purpose.

**Key Responsibilities**:

- Defines the product vision and coordinates with the Tribe Lead and other Product Owners;
- Focuses the team on delivering business value in regular increments;
- Develops the scope of the MVP, taking into account the constraints and the life cycle of the client;
- Responsible for defining and tracking Objective Key Results (OKRs) and KPIs as part of the quarterly business reviews (QBR) process;
- Using data, develops and defines user stories / items and acceptance criteria from the feature and capability roadmap;
- Contributes to the squad with relevant product knowledge in the development of tasks;
- Prioritizes initiatives to achieve business objectives and continuously grooms the backlog to keep it up to date;
- Participates in the sprint planning to reaffirm priorities and clarify requirements;
- Approves the final release plan and accept all deliverables against defined user stories and acceptance criteria;
- Engages stakeholders and senior leaders regularly on all aspect of the product;
- Defines the skills and capabilities required for the proper operation of new squads together with the Tribe Lead, the Tech Co Lead and the Chapter Leads

**Skills Required**:

- Business Acumen
- Has clear understanding of industry trends, economic, financial and market and customer dynamics, and demonstrates business foresight and entrepreneurship to contribute to the wider digital business strategy. Can understand and interpret the impact of external factors on the function or organisation.
- Data Driven Decision Making - Evaluates options and outcomes and makes informed data driven decisions.
- Business Partnering - Demonstrates robust understanding of business needs, identifies and prioritises stakeholders, builds sustainable relationships to drive increased business performance and best value outcomes.
- Demand Management - Able to analyse and perform proactive management of business demand for new services or modifications to existing service features or volumes.
- Complexity Management - Able to quickly and efficiently identify opportunities, tackle big challenges, understood root causes and make informed decisions in order to deliver business impact.
- Requirements Analysis - Works with business stakeholders to understand requirements, benefits and use cases and is able to split into smaller deliverables, such as user stories
- Minimum 2 years of work experience
- Business Acumen
- Has clear understanding of industry trends, economic, financial and market and customer dynamics, and demonstrates business foresight and entrepreneurship to contribute to the wider digital business strategy. Can understand and interpret the impact of external factors on the function or organisation.
- Data Driven Decision Making - Evaluates options and outcomes and makes informed data driven decisions.
- Business Partnering - Demonstrates robust understanding of business needs, identifies and prioritises stakeholders, builds sustainable relationships to drive increased business performance and best value outcomes.
- Demand Management - Able to analyse and perform proactive management of business demand for new services or modifications to existing service features or volumes.
- Complexity Management - Able to quickly and efficiently identify opportunities, tackle big challenges, understood root causes and make informed decisions in order to deliver business impact.
- Requirements Analysis - Works with business stakeholders to understand requirements, benefits and use cases and is able to split into smaller deliverables, such as user stories
- Minimum 2 years of work experience