PPC Specialist

2 weeks ago

مصر, Egypt Brand786 Full time

**REMOTE BASED JOB**

**Overview**:
Brand786 prides itself on the high quality, unique designs, and creative content for campaigns it produces for clients. The ideal applicant must share and embody this mindset.

**Responsibilities**
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends

**Requirements & Skills**
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills
- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus

**Job Types**: Full-time, Permanent

Ability to commute/relocate:

- Cairo: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Digital marketing: 1 year (preferred)
- Marketing: 1 year (preferred)

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