Digital Marketing Specialist

An ASX100 business part that is owned by Australian universities, IDP is a pioneer in international education services. Our_**_ _**_core business lines include student placement to Australia, US, UK, Canada and New Zealand institutions, English-language testing and training._**
- We are on a mission to build the world's leading platform and connected community to guide students along their journey to achieve their lifelong learning and career aspirations._
- As a co-owner of IELTS, we deliver the English test that is trusted by more governments, universities and organisations than any other. We also operate English language teaching schools in South East Asia._
- We are innovators, driven by the needs of our customers and deep data insights. Our 5,000 team members based around the world understand that our services change lives - not only of our customers, but their wider communities._
- By combining empathy and professional expertise with digital excellence, we create launch pads for our customers to achieve global success._

**POSITION PURPOSE**

This position is based in Cairo, Egypt

**RESPONSIBILITIES**

**Digital Advertising**
- Strategize, create and manage digital advertising campaigns
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Expert knowledge in creating and managing PPC campaigns
- Sound knowledge in management of Programmatic campaigns
- Proven track record in in creation and revenue generation from Social Media campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs

**SEO**
- Work with copywriter to ensure copy and landing pages for search engine marketing are optimized
- Perform on-going keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- work with the development team to ensure SEO best practice are properly implemented on newly developed code
- Recommend changes to website architecture, content, linking an other factors to improve SEO positions for target keywords
- Experience in building inbound organic search traffic and improving SERPs.
- Evaluate product offering, traffic, landing page quality, content, design, security, payment options, demographics of prospective customers when determining keywords and campaigns.
- The ability to work with back-end SEO elements such as.htaccess, robots.txt, metadata, site speed optimization, and related skills

**Web**
- Assist developers with website improvements, UX & UI based improvements
- Driving the content strategy forward for the business by curating SEO driven content
- Manage and provide technical assistance to the developers when required
- A/B testing across multiple channels including but not limited to; website, mobile, mailers, advertising campaigns
- Driving the business forward through constant research and implementation of new technologies to improve user experience

**Analytical & Technical Support**
- Expert knowledge in google analytics. Must have ability to implement detailed ecommerce tactics in order to understand the complete consumer flow.
- Analyze report metrics in order to improve conversion rates, user retention and revenue.
- Provide technical support to developers on site improvement, site bugs detection and correction.

**WHAT WE'RE LOOKING FOR**
- 3 years of strong experience & knowledge of the Digital Marketing landscape
- Functional knowledge across all aspects of the digital landscape
- Proven track record in increasing Organic and paid traffic
- Proven track record in increasing organic rankings across all major search engine
- Self-motivated and driven
- Superior analytical, evaluative and problem solving abilities
- Ability to work In a high pace and demanding environment