Mm Bu Marketing

7 days ago

مصر, Egypt IFFCO Full time

**Job Summary**:
The job holder is responsible for aligning the brand’s strategic direction along with development of long terms and short term marketing plans and execution for designated geography. Also responsible for market share, brand equity, agency management and financial performance of brand.

**Roles & Responsibilities**:

- Understand, reflect & practice IFFCO’s vision & values for developing and delivering Annual Marketing/ Category/ Product Group/ Brand Plan in respect of Volumes, Market Share and Margins in Domestic markets; as consistent with the annual business plan.
- For generating long term customer / consumer demand and salience for categories, group of products / brands and to this end develop a Marketing Strategy.
- For generating Marketing campaigns and determining appropriate Media-mix viz: TV, Print, hoarding, radio, point of sales and internet etc.
- For developing marketing budgets in terms of ATL/ BTL, its prudent deployment and ensure budgeted category/product group / brand margins.
- For determining marketing / consumer research objectives with regard to existing and new products, initiating market research and integrating research findings to product plans.
- To work with R&D for formulating new products agenda and recipe cost management.
- To Launch New Products / New Packs / Packaging as planned.

**KPIs**:

- Financial: Market share improvement and improvement in Brand Health and Value
- Brand Communication & Development
- Market Share
- Customer Orientation: Improve Understanding of Consumer Needs and Market and Customer / Consumer Trends
- Improvement of internal processes & systems
- Continuously leading and driving innovation & learning

**Work experience requirement**:

- 6 - 14 yrs. of relevant experience in assigned categories and products.
- Experience in assigned geographies.
- Strong analytical skills
- Willing to take initiative
- Capability to think for long term benefit of the brand
- Strong communication and interpersonal skills

**Qualification**:
Must have a Degree and Maters in Marketing is preferable.

**Competencies**:

- Ownership & Result Orientation
Marketing Research and Strategy
Marketing Financial Management
Communications Development
Brand Strategy and Brand Equity Management
New Product Development
Self and Team Management
Planning & Decision Making
Strategic Thinking
Change Management
- Business Unit: Oils & Fats(EGY) (E1)- Business Group:

  • Regional Bu Decision Support Analyst- Coffee

    2 days ago

    مصر, Egypt Nestle Full time

    **POSITION SNAPSHOT** Location: Egypt - Cairo Function: Finance & Control Full-time *** Responsible for the financial planning processes across the businesses within Nestlé in the Market and ensures flawless execution and high quality of deliverables. **A DAY IN THE LIFE** - Acts a true team member of the DS HUB, and works together with the other...

  • Sales Business Development Advisor

    1 week ago

    مصر, Egypt PepsiCo Full time

    **Auto req ID**: 268060BR **Role**: Responsible for the tracking and analyzing the performance of the mini market ensuring that the sales plan is achieved, and the customer base is expanded as set in plan. **Accountabilities**: Partner with TM team in activation through securing spots in MM Develop P&L for the MM Conduct contract negotiation to acquire new...

  • Na Expert Marketing Manager

    2 days ago

    مصر, Egypt Haleon Full time

    Hello. We’re Haleon. A new world-leading consumer healthcare company. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human...

  • Marketing Manager

    5 days ago

    مصر, Egypt Blue Sky Travel Full time

    Manage Marketing department. - Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors to serve the corporate market. - Direct and coordinate activities of businesses or departments concerned with pricing, sales, or distribution of products. - Plan or direct...

  • Procurement Business Partner

    5 days ago

    مصر, Egypt Nestle Full time

    **POSITION SNAPSHOT** Location: Egypt Company: Nestlé Full-time **Main Purpose of Job**: The Local Business Partner Manager will manage the local procurement support teams for their corresponding GMB/BU sites or business function. He/she will ensure good information flow between the procurement support teams, local sourcing teams and the Above Market...

  • Marketing Specialist

    5 days ago

    مصر, Egypt AKL Auto Feeding Industries Full time

    1. Develop and implement a market research policy that will enable the company to identify sales opportunities. 2. Carry out research, analyze results and produce reports identifying relevant market trends. 3. Provide awareness and support to customers in the quality and specifications of company products. 4. Monitor feedback from customers to measure their...

  • Sector Sr Marketing Manager

    5 days ago

    مصر, Egypt PepsiCo Full time

    Overview: Responsible for driving profitable Brands growth via scoping out the opportunities, concept development & testing, campaigns and innovations. Support Cat Lead in driving brand volume, revenue, share growth agenda and equity building for the brand by scaling up brand across the sector/ This also includes managing internal cross-functional teams,...

  • Fp&a Assoc Manager

    5 days ago

    مصر, Egypt PepsiCo Full time

    **Responsibilities**: Role: - Lead on developing annual, quarterly and monthly forecast cycles with Sales and Marketing teams for BU revenue, volume and mix. - Evaluate pricing plans with their impact on Volume and P&L. - Own (D&A) planning and actual reporting and analysis. - Daily, Weekly and Monthly monitor of actual revenue and trends vs latest...

  • Intern

    3 days ago

    مصر, Egypt Analog Devices Full time

    Are you a problem solver looking for a hands-on internship position with a market-leading company that will help develop your career and reward you intellectually and professionally? Analog Devices (ADI) has just over $9 billion in revenue with offices around the world. As a global leader in the design and manufacturing of analog, mixed signal, power...

  • Commercialization Senior Manager

    7 days ago

    مصر, Egypt PepsiCo Full time

    Overview: The overarching role of the Innovation & Commercialization team is to enable PepsiCo to accelerate growth by rapid development and flawless execution of ‘Fewer, Bigger, Better, Faster’ innovation. This is an Innovation & Commercialization leadership role for the Egypt Foods BU which will be key to enable the business’ growth agenda and...