Employer Brand Lead

1 week ago

Cairo, Egypt Vodafone Full time

**Role purpose**:
1. Employer Branding (70%): The incumbent will own the Employer Branding Strategy for our Egypt centre. As part of the role, the person will conceptualise and implement key internal & external interventions and maintain relationships with key external partners to help achieve our vision of becoming an employer of choice in the IT & ITeS sector in all our locations by end of FY23-24.
2. Employer Value Proposition (EVP) (30%): The incumbent will own the local EVP of _VOIS Egypt centre and will closely work with the business, COEs, communications team and Employer Branding & Talent Attraction team members to conceptualise and implement EVP embedment campaigns & engagements.

**Key accountabilities and decision ownership**
1. Create and own the Employer Branding Strategy, and local EVP for our Egypt centre. Create & embed our Employer Value Proposition (EVP) internally & externally across our centres. The incumbent will also be the SPOC for all Employer Branding & Talent Attraction requests for their respective centre.
2. Manage and groom our key internal and external communities i.e. youth, new joiners, alumni etc.
3. Conceptualise and organize high-impact employer branding engagements and campaigns while working with key COEs like D&I, CSR, Youth, Future Ready, Spirit, Talent Acquisition etc., while managing accountability for successful completion of event & campaign objectives.
4. Manage & amplify _VOIS’s global employer brand on the company’s external social media channels (Facebook, Instagram and LinkedIn), _VOIS Careers, LinkedIn Life & Glassdoor.
5. Manage & leverage relationships with key global external partners i.e. social media agencies. Great Place to Work Institute, Glassdoor, B-schools, Tech colleges, etc. to position _VOIS as an employer of choice in the IT & ITeS industry.

**Core competencies, knowledge, and experience**
Essential:
1. Deep understanding of Employer Branding, Talent Attraction, Social Media, visual identity, and EVP.
**Experience**:
1. Extensive experience in Social Media & Digital Strategy for Employer Brand Building, EVP Embedment and Online Reputation Management.
2. Proven track record of being a go-getter, motivated and creative professional with demonstrated event, project and budget management skills. Ability to multi-task and manage complex global projects.
3. Excellent stakeholder & partner management skills to create & sustain successful global collaborations.

**Must have technical / professional qualifications**:
1. MBA in Marketing or HR.
2. 3-6 years of in-house or agency experience in Employer Branding Strategy, EVP, Brand Strategy, Social Media Strategy, Online Reputation Management and Talent Attraction Strategy.

_VOIS

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