Marketing Assoc Manager

2 days ago

Mansoura, Egypt PepsiCo Full time

**Auto req ID**: 269842BR

Do you have passion for building world-class, consumer marketing strategies for one of the largest and most progressive CPG companies in the world? Are you ready to drive digital transformation by enabling owned data at the core of marketing capabilities? Are you ready to take your Media/Digital/Marketing experience to the next level? Then this role at PepsiCo is a good fit for you

In this capacity, you will play an integral role in shaping the future of consumer connections in KSA (First Party, CRM, Consumer data, Loylaty Program) for PepsiCo. You will be a trusted advisor to Marketing and Insights functions across key markets for PepsiCo’s portfolio in KSA - enabling a range of internal and external stakeholders to leverage consumer data as a key catalyst for business and marketing transformation while building a holistic loyalty platform.

The role specifically focuses on fusing marketing and media with 1st, 2nd, and 3rd party data sources for marketing communication strategies the drive commercial impact. Contribute to the strategy and guide markets on the activation of our CRM and Digital Portfolio Loyalty efforts. In particular identify the right consumer value exchange to build loyalty and purchase cycle for our portfolio of brands.

**Responsibilities**:

- Collaborate with brands, marketing and agencies to create a vision for how data and technology will be used to empower marketing capabilities such as audience segmentation, precise targeting and personalization.- Support development of strategies and new use-cases where consumer data can drive commercial impact (eg: Product Innovation, Personalized offers/value)
- Driveing the KSA initative to define, evolve right loyalty programs and strategies to build 1P consumer data based 1:1 consumer connections.
- Building strong relationships with media, digital partners & key vendors across activation and technology to drive commercial impact that aligns with market business initiatives.
- Balances a deep technical knowledge with an ability to clearly communicate complex solutions to non-technical people who have limited understanding of data management and architecture

**Qualifications/Requirements**:

- Bachelor's degree in related field
- 5-7 years of relevant experience in space shopper marketing, consumer loyalty or consumer activation.
- Experience with vendor management is desirable; consumer packaged goods experience a strong plus
- Previous experience in digital marketing required (experience in CRM, marketing comms, and/or loyalty marketing preferred)- Strong interpersonal and communication skills required with proven ability to turn the complex into the simple, to cut through and focus on what really matters and convey key messages in a visual and compelling way
- Outstanding time and project management skills, ability to execute multiple projects simultaneously and ability to work independently
- Operates effectively in matrix relationships across organizational and geographical boundaries and with multiple constituencies.

**Relocation Eligible**: Not Applicable

**Job Type**: Regular

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