Cluster Category Development Lead
7 days ago
**Role**: Cluster CDT Lead Dairy
**Company**:Nestlé MENA
**Location**: Cluster Nile, Country Egypt
Nestlé MENA is currently looking for a Cluster CDT Lead - Dairy. In this role you will adapt/localize the overall category strategy & growth drivers to the cluster by shaping the Channel & Customer plans based on shopper understanding and brand strategies. You will also develop commercial plans and customers compelling selling stories to help deliver on the category’s strategies and growth expectations.
**Key Responsibilities**:
- Understand and leverage shopper missions, Category Growth Drivers, Activation Platforms, Initiatives and Customer requirements to contribute to channel solution and picture of success development.
- Consolidate, communicate, proactively monitor, and review the performance of the category while guiding the sales community on category priorities and growth expectations to be embedded within the ICP / MPBC processes.
- Understand and Develop channel solutions and contribute to build commercially aligned business cases and key initiatives by leveraging category strategy.
- Responsible for ensuring strong commercial plans are developed and can be executed in line with category objectives and properly embedded in customer and field sales plans.
- Define the resources, in trade activations & budgets required (PFME / TTS) to deliver the category growth & market share gains while overcoming any risks &/or opportunities that appear and guide the business to address them.
- Analyze market share and distribution readings to drive sound commercial decisions to win in the marketplace.
**Key Experience & Competencies required to apply**:
- 7-10 years rounded experience in commercial roles
- Deep channel, customer & shopper understanding (Traditional channel, Modern trade, Digital & Out of Home operations)
- Commercial experience (Revenue management, promo & pricing strategy, etc.)
- Strong analytical skills and ability to connect the dots (competition analysis, new trends, category & retail landscape)
- Stakeholder management, influencing, People & Leadership skills
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