Commercial Director
5 days ago
Job Summary:
The Commercial Director is responsible for driving revenue growth, market expansion, and profitability across local and international markets for blankets and textile products. The role leads sales (local & export), marketing, pricing, and customer service, ensuring strong market positioning, optimized margins, and sustainable commercial performance.
Job Responsibilities:
- Commercial Strategy & Growth:
• Develop and execute the commercial strategy aligned with the company's growth objectives.
• Define market segmentation (retail, wholesale, institutional, export).
• Lead market expansion into local, private-label and export accounts.
• Define product portfolio strategy (blankets, home textiles, seasonal lines).
- Sales & Export Management:
• Lead local sales, export sales, key accounts, and channel management.
• Build and manage distributor, agent, and retailer networks.
• Oversee export sales contracts, pricing, commissions, and Incoterms.
• Ensure alignment between sales forecasts and production capacity.
- Pricing, Margin & Profitability:
• Own pricing strategy based on cost structure, market positioning, and competition.
• Control discounts, rebates, and promotions.
• Monitor gross margin by product, customer, and market.
• Reduce margin leakage and improve customer profitability.
- Marketing & Brand Management:
• Define brand positioning and go-to-market strategy.
• Oversee marketing campaigns, exhibitions, trade fairs, and product launches.
• Support private-label and branding strategies.
• Monitor customer trends and competitor activities.
• Drive customer retention and long-term partnerships.
• Handle any other tasks related to the role.
Job Requirements:
• Bachelor's degree in Business, Marketing.
• MBA preferred.
• 15–20 years of experience in commercial leadership roles.
• Strong exposure to textile / blankets / FMCG manufacturing.
• Proven experience in export markets & distributor management.
• Strong leadership, negotiation, and analytical skills.
• High integrity, independence, and analytical capability.
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