Retail Area Manager

3 days ago

Qesm El Maadi Cairo, Egypt Rec-Route Full time

1. Scope of the Role

The Retail Area Manager is responsible for overseeing the performance, operations, and profitability of a group of retail stores specializing in general health products. The role ensures stores deliver exceptional customer experience, meet sales targets, comply with company policies, and maintain professional standards in product presentation, inventory management, and staff performance. The Area Manager acts as a key link between headquarters and store teams, ensuring smooth execution of operational and commercial strategies across the assigned area.

2. Key Responsibilities

Retail Operations Management

  • Oversee day-to-day operations of all assigned stores to ensure they operate efficiently and in line with company standards.
  • Implement and enforce operational procedures, health standards, and quality guidelines related to health products.

Sales & Performance

  • Achieve area sales targets and profitability goals.
  • Monitor store KPIs (sales performance, conversion rate, average basket size, shrinkage, etc.) and take corrective actions when needed.
  • Analyze sales reports and market trends to identify growth opportunities.

Staff Leadership & Development

  • Supervise Store Managers and ensure proper staffing levels across stores.
  • Coach, mentor, and develop store teams to enhance performance and customer service.
  • Evaluate staff performance and provide feedback for improvement.
  • Support recruitment and onboarding of store employees.

Customer Experience

  • Ensure stores deliver a strong customer-centric experience aligned with the brand's health-focused positioning.
  • Resolve escalated customer issues and ensure service recovery standards are applied.

Product & Visual Merchandising

  • Ensure accurate product display, merchandising standards, and health-product compliance guidelines.
  • Coordinate with merchandising teams to execute promotions, campaigns, and new product launches.

Inventory & Stock Control

  • Monitor stock levels, reorder points, and inventory accuracy across stores.
  • Ensure proper storage, handling, and security of health-related products.
  • Reduce shrinkage through effective controls and audits.

Compliance & Reporting

  • Ensure all stores comply with company policies, health regulations, and safety standards.
  • Conduct regular store visits, audits, and assessments.
  • Prepare weekly and monthly performance reports for management.
  • Support internal audits and implement corrective action plans.

3. Job Requirements

Education & Experience

  • Bachelor's degree in Business Administration, Retail Management, Pharmacy, or a related field.
  • 5+ years of experience in retail management, with at least 2 years in a supervisory or area management role.
  • Experience in health products, FMCG, or pharmacy retail is a strong advantage.

Skills & Competencies

  • Strong leadership and team-management skills.
  • Excellent communication and interpersonal abilities.
  • Strong analytical skills and proficiency in reading KPIs and sales reports.
  • Problem-solving and decision-making capabilities.
  • Customer-focused mindset with deep understanding of retail dynamics.
  • Ability to multitask and manage multiple store locations simultaneously.

Technical Skills

  • Proficiency in MS Office (Excel, PowerPoint, Outlook).
  • Experience with POS systems and retail CRM software.
  • Understanding of basic health-product compliance and storage guidelines.

Other Requirements

  • Willingness to travel frequently between store locations.
  • Flexibility to work weekends or extended hours during peak periods.

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